cither based on past records or projected for the 3 Setting aside a specified pe

Question

cither based on past records or projected for the 3 Setting aside a specified percentage of sales for promotional mix expenses future- is known asbudgeting a . fixed percent applied b percentage-of-sales competitive match promotion and matching , cither dollar-for-dollar or sn terms of market share, is 34 Finding out what other organizations spend o called budgeting. industry parity category match le. meeting competition d. market match 35. Setting specifie corporate goals and determining the appropriate promotional activities for each goal is the two-step process used in developing the promotional budgct according to: marginal analysis b meeting competition method d the task-objective method 36. Evaluation of the success of Intemet advertising is measured by all of the methods listed excepr cost pcr impression. hcost per response. c conversion rate. d cost per exposure. 37. Public service announcements are costly for mon-profit organizations to broadcast bads that gencrate awareness or educate the · any type of information released by a public relations d media ads that promote medical products 38. Which of the following is one of the nonpersonal elements of the promotional mix? Customer service bTelevision advertising Product demonstration d. Direct marketing 39. Suppose UPS offers a new service that allows home compater users to pay shipping charges and print shipping labels at home. UPS advertises the new service on TV and in magazines. These ads are examples of advertising. a product reminder d persuasive 40. Product advertising promotes a concept, idea, or philosophy bis designed to sell a particular good or service d 41-The American Heart Association runs ads in major magazines promoting its mission and successes. These ads are examples of is not ordinarily used by a profi-secking firm may promote goodwill for a firm, person, or product remindcr 42. The type of advertising that secks to develop initial demand for a newly introduced good, service, organization, parson, place, idea, or cause is known asadvertising. reminder b. infomative d. advocacy

Explanation / Answer

1.) This is called percent of sales budgeting because revenue set aside is a part of sales (either past or forecasted)

2.) This is meeting competition budget, because all the efforts is being done to match the efforts being done by competitors

3.) This is task-objective method, because based on objective of every task efforts are being done, and results are measured

4.) cost per exposure is not used for measuring success of internet advertisement

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