As PepsiCo Beverages Canada considers the launch of a new product, organic Gator

Question

As PepsiCo Beverages Canada considers the launch of a new product, organic Gatorade, in the Canadian market, the company must analyze market trends, such as the move toward healthier foods and drinks, and the challenges consumers face regarding healthy eating. PepsiCo must also keep in mind its long-standing competition with the Coca-Cola Company, and how that affects its strategic choices.

3) Why do consumers buy Gatorade and sports drinks? What are the emerging trends in the market? What is a functional drink?

Answer it in atleast 500 words

Explanation / Answer

The latest trend in food consumption and beverages is healthy and organic. People are preferring healthy drinks which give them energy and strength. Hence consumers are preferring gatorade and other sports drinks even if they are costly when compared to normal drinks. This is encouraging companies to come up with some healthy ideas. A functional drink is the beverage which has proteins and other healthy minerals and provide energy. People stoppen drinking normal coll drinks as they are unhealthy and preferring energy drinks and fruit juices. Hence the companies are also concentrating on this.

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