You are to find an article that relate to the following issues below, and give a

Question

You are to find an article that relate to the following issues below, and give a brief report on what the article is saying and how they are addressing these three individual questions. You can choose your articles from any source (online or actual hard copy articles) provided it is a valid article (sourced appropriately) and contains enough info for you to answer the questions.

Question #2/Article #2
Find and report on an article that talks about a brand (product or service) that has become “legendary”. Legendary can mean a long history, or longevity or a ‘heritage’ brand, and/or one that is very popular or famous. Explain what makes a brand legendary.

Explanation / Answer

I am taking an article from ZigWheel about Royal Enfield Bike which is popular brand amongst all since 1950s.

The product featured is Royal Enfield is in the market since 1950s and hold very good image in the current market. It gives power, passion, self esteem, proud while driving this monster on the roads. Its sound is what makes a bold impression on other bikers who gets attracted towards it. Almost every bike in the industry has their own sound that is unique in a way and Royal Enfield is not the one you miss.

It has been given personal touch since 1950s like it is painted manually rather than systems in the manufacturing giving it a finishing for all these years as the same. It has maintained the structure of the bike with few technological improvement inside it. It also part of national parade in India and used by Army men to demonstrate in front of all the country.

It has been reliable, powerful, passionate and proud to the owners with its unique features and recognition in customers mind which has made the brand legendary.

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