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You are to find an article that relate to the following issues below, and give a

ID: 368648 • Letter: Y

Question

You are to find an article that relate to the following issues below, and give a brief report on what the article is saying and how they are addressing these three individual questions. You can choose your articles from any source (online or actual hard copy articles) provided it is a valid article (sourced appropriately) and contains enough info for you to answer the questions.

Question #3/Article #3
Find and report on an article that talks about the growth of any global brand (product or service) in either a developed or emerging market (or both). Explain some of the concepts of how a brand can grow in these markets.

Explanation / Answer

Q1.

The important fact in a developed market with a brand like “AMAZON” which is having the global expansion all over the world and it is still expanding its existence all over the country. The growth of AMAZON is touching the sky height as it follows an excellent approach to business marketing. From product quality to service it has expanded the space globally. The growth of AMAZON comes from the work driven forces who are working efficiently to bring maximum growth to the organization. From marketing to customer satisfaction it is playing a major role in its service. It has a long range of marketing products which the people are accepting and it has created a major impact for the organization to sustain more benefits from the quality items those are listed on their product list. The customer satisfaction levels are quite higher, irrespective of quality and demand. So the growth of such a global brand in the developed market is playing a positive role to maintain the structure of the organization.   

Q2.

The brand will get the positive response from the market because of its reputation and standards. It will get the opportunity to showcase its brand by availing different products in the market. In a developed market the prime advantage is that the customers or people are already known about the product quality. The company will remain one step forward in this case than an emerging market. In the emerging market, all the factors are required to be highlighted and focused initially to sustain enormous growth. Especially the concentration is targeted on the quality of the products and building a customer satisfaction is highly essential for the growth of the organization to sustain the business globally. To a developed market it is easy to maintain a balanced growth in the business, all the factors like client relationship and strategies building become easier but the improvement in the quality is always taken at a top priority for expanding of the business in the global market. In the case of emerging market, it will take time to expand the business but the proper strategies and manufacturing of quality standard products are always necessary to be maintained in the emerging market to sustain the business effectively.

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