Wal-Mart Stores Inc. is the largest retail company in the United States and has
ID: 369410 • Letter: W
Question
Wal-Mart Stores Inc. is the largest retail company in the United States and has been ranked number one on the Fortune 500 Index by Fortune Magazine. Wal-Mart is the largest retail store in the United States, and is larger than any other retail chain in the world. Currently Wal-Mart operates over 4,150 retail facilities globally.
Wal-Mart provides general merchandise: family apparel, health & beauty aids, household needs, electronics, toys, fabrics, crafts, lawn & garden, jewelry and shoes. Also, the company runs a pharmacy department, Tire & Lube Express, and Photo processing center as well (www.walmart.com).
Wal-Mart Stores Inc. decided to start its operation in Saudi Arabia. The Company hired you as CEO of Wal-Mart Stores Inc. Saudi.
-Identify the strategic management process of Wal-Mart Stores Inc. KSA. (200 – 300 words)
Explanation / Answer
Walmart is largest retail store .walmart work on discount policy.It focused on cut rate as much as possible and provide product to customer in cheap rate becuase only they are the one who are going to take decision to buy product.
Saudi arabia is a religious conservative counrtry its a islamic country so Walmart has to aopt strategies accordingly it has to be very very serious towards culture of saudi arabia to get success in KSA.There are lots of restriction in saudi arabia related to dress,alcohol is prohibited over there .even muslim women are not allowed to go alone in public places .many people keep eye on you ,there daily activity is in lots of observance.Friday is holiest day ,they used to prayer on friday so thier weekend is in friday and saturday not saturday and sunday.
"Strategic managament process of walmart in KSA.:
walmart has to go in deep study to understand law and cultre in saudi arabia .They have to understand Thier life style ,living habit .
walmart works on the strategy of discount .walmart makes product available in very cheap rate to customers.
Walmart has to understand the buying center in saudi arabia as women are not allowed to take decsions individually and they are not allowed to go lutsode without male guardian therefore it is very necessary to understand the buying center of the family.To know about who are inititaor in the family ,and who are influencer in the family.
Walmart has to go for survey before establish in KSA .it has to understand who all are going to buy .what is thier taste and preferences .what is their requirements because shorts dresses,teens ,tops ,not going to sale over therefore according to thier needs product has to be available in stores.
Walmart has to understand thier eating habit what they like most to eat .Do they like packed food or not.
Walmart has to modify itself and its policy to get succed in KSA .
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