Social commerce can be used by small businesses. Choose a small business that yo

Question

Social commerce can be used by small businesses. Choose a small business that you are familiar. Propose at least three (3) social commerce tactics the business could use to market itself more effectively. Be certain to choose social commerce types of social media covered in the unit. For instance, maintaining a Facebook page is part of the social community zone. It only belongs in social commerce if coupons are shared or social commerce can be conducted on the Facebook page. Be specific in sharing your ideas.

Explanation / Answer

Business have slowly developed over eras and used various platforms to sell its products. There are many traditional and non traditional methods of advertising which proved very fruitful.One of the best advertising or selling products in recent days have been social media and even particular is social commerce that is beneficial to small business offers.The common social commerce tactics that are familiar are

1.Many social medias such as Facebook, YouTube etc allow short videos to be played in between the videos offered by them.These videos are also allowed in live streaming videos which become popular in a very short period of time. Viewers who watch all those videos watch these short commercial videos that are played in between.They do not skip those videos as they are very short.So the viewers have an opportunityto view the complete product and the reach becomes very high.

2.Many of the social websites allow impulse buying which means that viewers are allowed to buy the products without even logging out of the website.A viewer will feel a little lagging if he is supposed to logout of the social websites and then log in again to the shopping websites and then purchase products.It seems tedious. This kind of psychological attraction encourages viewers for impulsive buying.

3.Rating of a product request has become common these days as it has a wide effect among viewers.Every individual who checks a product first checks the rating of the product and then decides whether to opt for it or no.This procedure should be available for every product.

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