Advertising has become an extreme dynamic concept in today’s age. From the tradi

Question

Advertising has become an extreme dynamic concept in today’s age. From the traditional concepts of Advertising, it has now evolved to the modern concept of the same. With the introduction of internet, there has rather been a revolution in advertising. The Integrated Media of communication and the social networking process has changed the way advertising used to tap the consumer behavior in the good old days and accordingly position the products.

Starting from the advertising in the Print media from centuries ago to the gradual transition to the radios and electronic media such as television to now social media and internet, advertising has come a long way. Advertising has always been a dynamic activity to adapt to itself with the changing times and resorting the latest media of communication in order to reach out its audiences who relatively are updated with the channels of marketing communication. However, with the advent of the internet, advertising has got transitioned to the next big level.

Accordingly, to the marketers, there are many test marketing ways that can resort the help of the online media through advertising of products followed by various survey questions could be asked to the consumers on the social networking platform with certain freebies (to advertize such freebies) or chances to win rewards and likewise schemes offered to them in order to ensure a better participation from their end. Next, the advantage of official websites where these products fall under a Company’s certain brand umbrella, could also be resorted to, in order to undertake advertising and reaching out to the consumers. Such products could be given away as free samples to the consumers once the register themselves with the website and then, online reviews could be obtained once the samples have reached them by way of luring them to earn reward points or any lucky draw, if they participate in the survey, once the free samples have reached them. However, it is to be noted that completely virtual form of test marketing may still not be able to achieve complete reliable results and therefore it needs to be accompanied with at least some form of actual physical test marketing as well in order to achieve the desired objectives.

However, advertising these days prompts the consumers for immediate feedback or response based on the types of advertisements they like on various Facebook pages or the trend of following the #hasthtags, make it convenient for the Companies to evaluate the consumer behavior. Understanding the target market in social media helps to design more relevant products before it gets positioned in the market. This in turn helps in generating profits with the help of the social media marketing. The launch of the social media accounts on Facebook and Twitter could be even before the actual physical launch of the business so that the consumers are aware of the products or services to be offered by the Firm thanks to the advertising and may also help to spread the word across the community through the use of social media platform thereby helping the business to generate profits from the earlier stage of its launch itself.

Also, these social media sites also give a platform for the consumers to give their anonymous feedback thereby making the response more genuine in nature as well as suggestions to the Companies with regards to their expectations from them. All this happens based on the advertising on this platform apart from the offline modes.

In terms of advertizing in future, Internet has been able to revolutionize the growth of advertising, promoting its scope in a major way. Going back to the traditional modes of advertising, the Television and the print media commercials were played a significant role with the characters built around the product to establish connect with the audience for a particular brand. Some popular faces were also pitched in so that the brand was inseparable from the face of the product itself. Cartoon characters had also been included to make the advertisements more interesting to the younger to very young audiences. However, with various marketing communications making its way in the 21st century, the motives of the advertising have also evolved. The age is also witnessing the consumers blocking the ads, be it on internet websites or even choosing not to sit through the commercials on the Television. Hence, very conscious way of selecting the right marketing communication channel, has become the major look-out for the Organizations which is where advertising are now shaking hands with the Integrated Marketing Communications.

Explanation / Answer

1.how advertising impacts your life on a day to day basis.? 2. imagine what advertising will be like in the future.

Both answers should be between 200-400 words.

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