Advertising in the media can play a huge role in boosting the sales productivity

Question

Advertising in the media can play a huge role in boosting the sales productivity of a product, service in those markets where the promoter wants to increase traction of the same.

By getting word out, one is able to communicate directly with the customers about the product offering and its salient features. This would let people know about the existence of the product and generate interest in them.

However, the initial growth can be sustained only with maintaining a strict check over the quality of the offerings and timely incorporation of customer feedback with respect to the product.

Explanation / Answer

The simulation course is designed to expose the student to managing an integrated multifunctional business. Write 3-4 paragraphs about how advertising media placements and sales productivity  

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