Advertising Class I have to do a power point presentation on a bar of soap. Any

Question

Advertising Class

I have to do a power point presentation on a bar of soap. Any help will be greatly appreciated.

For this assignment I would like you think about a bar of soap. With that bar of soap, you are to come up with an advertising campaign. You should come up with a new scent, a new wrapper, and a new campaign telling me how you will market it.

You can do essentially anything you wish in a PowerPoint slide show; however, it should contain at least the following to be worth the total points possible. Make sure your slide show will show in a logical manner. The information below might not necessarily be in that logical manner, it is up to you to determine that.

The text discusses the marketing mix: You need to create a slide or two (or you could do one for each of the four Ps) telling the class your product, price, place (distribution), and promotion (communication) for your soap.

The text discusses “Positioning the Product”: You need to create a slide or two telling what your positioning strategy will be and why you chose that particular idea or thought.

The text discusses “Customer Satisfaction: Why do you think your customer will be satisfied and what are you going to do to make sure of that? Utilize a slide or two.

You learned, or will learn about “Celebrity Endorsements”: Think about another promotional activity in which you will use a celebrity endorser and utilizing however many slides needed, tell what he/she will do, what could go wrong, and what might happen if it is a success.

The textbook will discuss “Why Promotion Needs Creativity”: You need to tell in a slide or two why you think your idea of your soap is creative enough to sell.

One slide should contain your packaging; create a great package for your soap.

Another slide should show a coupon for your soap – this coupon would be the same one that a customer would receive if in a magazine or at the store.

One slide should show an advertisement for your soap. This advertisement could be in a magazine, newspaper, or wherever you think it might end up.

Lastly, you need to create a slide(s) to show one of the following:

A radio spot – be creative

Television spot – be creative

Billboard

Web spot

Direct mail piece

Explanation / Answer

Overview

The bar of soap to be sold will be a fruit infused bar of soap. It will be in the shape of the fruit and look exactly like the fruit. For example Orange soap bar will look exactly like an orange and covered in a beautiful orange wrapper with the company name 'Fruity'. The product 'Fruity' is a natural and perfectly fruit infused bar of soap available in the fragrance of orange, strawberry and mango.

Design

The bar of soap will be designed in the shape of three fruits orange, strawberry and mango. It aims to truly reflect the essence and spirit of fruits. The brand will initially introduce only orange bar of soap to see how it picks up with the audience.

Advertising campaign

Tagline

Feel the zest

Brand name

Tangy Fruity

The campaign will focus on bringing the true essence of zesty and tangy orange alive. The print ad will have a huge infused ad in the newspaper. The orange will be half peeled with attractive glossy paper coming off. The print will reveal the brand name 'Tangy Fruity' - Feel the Zest

The TV ad will have an attractive woman standing in a crowded bus stop. She feels a cute orange nudge her. She walks ahead really tired waiting for her boss to finish talking at her workplace and she sees the same cute bright orange rolling on the floor trying to make her smile. She goes back home and opens her letter box to see bills. She feels tired and frustrated. An orange appears from a corner and pulls her to the bathroom. She sees the bathroom covered in oranges. The bathtub turns into an orange. She takes a bath and feels refreshed. Tagline appears - "feel the zest"

Radio spot will have exaggerated noise of peeling orange and bouncing oranges. Water from the tap flowing and filling the bathtub. A sensuous woman's voice - 'Did you feel the zest?' fill your senses with the true orange spirit with tangy Fruity soap bar.

Price will be moderately priced. It won't be too expensive. As the product has specific characteristics that sets it apart. It has to be marketed as a special product for niche audience. The positioning will be for women who prefer to indulge in affordable luxurious products.

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