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From these four categories of tweeing mentioned in the case I think Company twee

ID: 373504 • Letter: F

Question

From these four categories of tweeing mentioned in the case I think Company tweeter is etical because as an employee it is the duty to inform people about the company and employee should own the thing they do in their company.When the boss forced to tweet it is not ethical because tweeting is a part of freedom of speech and it is curtailing here.Other 3 categories of tweeting are unethical because in these cases the person who is endorsing a brand or telling people about something they themselves don't know the veracity of claims.As an influencer or role model people blindly follow them.It is the duty of the tweeter to try those product first and they let people know in case of sensitive product. In these cases there is a thin line between ethical and unethical that is the person who is telling and spreading the message in tweeter should convince first that whatever they are saying is true or not.

Explanation / Answer

Are these forms of tweeting ethical? How do you draw the fine line between ethical and unethical in each of these categories of tweeting? Which category faces the most ethical challenges in business?

ETHICS IN PRACTICE CASE Twitter Ethics in Business Twitter is one of the most frequently used social media. information. Or, they do not present the context in which It may be because it is so easy and fast to use. Maybe something was said or done. In other words, they do not it's because tweets are so brief. Knocking cut a few provide the big picture. Tweets such as this have the tweets does not take much time or thought potential to misinform or cistort. To make matters Twitter has been used for a number of refarious and worse, they are often retweeted before fuller or more malicinus uses. Though mast people who tweet do it accurate information is given. responsiby, there are thousands of misleading, decep- tive. criminal, ar maligned tweets that go out daily. paid to write tweets on behalf of som one else, the Though young people use social media more than any ghostwriter, or Ghost-Tweeter may put cut inforrmation one, Twitter has caught on in business tco. Many busi without any confidence about whether the information ness people, especially entertainment and sports is factual or accurate. Politicians, executives, sports personalities, use Twitter extensively. Regular business stars, and other highly placed business people may use people and emplcyees use Twitter also-often to pro Ghost-Tweeters who are simply following a script with- mote a product or a cause their employer wants to rally out knowing for sure of the accuracy of its information support for. Public relations business people use Twitter often and they are business people who ought to sub- which social media such as Twitter may be abused, mis- scribe to some form of ethical behavior Fourth, there are Ghost-Tweeters. When someone is In shart, there are many opportun ties and ways by used, or be implicated in questionable practices by busi- nesses and business people. Angela Dwyer has suggested that there are at least four categories of tweeters and they all face ethical chal- are celebrities or sports stars that are paid by companies to tweet as a form of advertising. They typically do not disclose that they are being paid to tweet. The FTC has shauld disclase their relationships with advertisers when making endorse- lenges. First, there are Paid Tweeters. Sometimes these 1. Are these forms of tweeting ethical? How do you draw the fine line between ethical and unethical in each of these categories of tweeting? Which cate- gory faces the most ethical chal enges in business? 2. Are there other categories of tweeters you can think said that celebrities in this category of? Do they face ethical challenges? 3. Some people may say "hey, don't sweat it, it's only a tweet! You need to be on guard yourself" Is thisa reasonable response to business use of Twitter or ments but it is hard to enforce Second, there are Corrany Twseters. These indivi- duals write reviews or tweets abcut promotional offers for their own companies. Some company tweeters are enthusiastic about their own companies and products and want the world to know. Others are tweeting because their boss has asked them to do so or they want to be other social med a? Who cares! 4. Are there other forms of social media that business uses that are more ethically challenging than Twitter? Describe them. 5. Should companies that use Twitter have a code of conduct for guidance in what represents ethical tweets? What key ethical principles should guide viewed favorably come raise and promation time Third, there are Out-of-Context Tweeters. Sometimes while attending events, these tweeters tweet hurried reactions or impressions that cortain urtverified or false the use of Twitter?
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