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Organizational Behavior... guys I need to write an introduction about Uber. Like

ID: 374899 • Letter: O

Question

Organizational Behavior...

guys I need to write an introduction about Uber. Like what is Uber, what does it do, how it be found, its culture. Actually just write about its background, history, and stock. 3 pages... thank you, need it asap!!!

here are some resources may help...

https://www.forbes.com/sites/forbescoachescouncil/2017/08/15/what-ubers-company-culture-crisis-taught-us-about-leadership-and-management/#75377c664904

http://www.telegraph.co.uk/technology/2017/06/21/exactly-going-uber-has-travis-kalanick-resigned/

https://blog.cayenneapps.com/2015/02/09/the-swot-analysis-for-uber/

http://glean.info/ubers-pr-crisis-can-pr-solve-underlying-problem/

Explanation / Answer

Answer:

What is Uber:

Uber is an app based transportation network and taxi company headquartered in San Francisco California. It operated many countries in the world. It used smart phone application to book ride requests and send these ride requests to driver.   It develops, markets and operates the Uber car transportation and food delivery mobile apps. Uber drivers use their own cars although drivers can rent a car to drive with Uber.

The name "Uber" is a reference to the common (and somewhat colloquial) word "uber", meaning "topmost" or "super", and having its origins in the German word über, meaning "above".

Uber has been a pioneer in the sharing economy and the changes in industries as a result of the sharing economy have been referred to as "Uberification" or "Uberisation". Uber has also been the subject of protests and legal actions.

Uber History

On New Year's Eve, Garrette Camp spent $800 hiring a private driver with friends and had been mulling over ways to decrease the cost of black car services ever since. He realized that sharing the cost with people could make it affordable, and his idea morphed into Uber. Uber was founded in 2009 as UberCab by Garrett Camp and Travis Kalanick.

The first prototype was built by Camp, and his friends, Oscar Salazar and Conrad Whelan, with Kalanick being brought on as a "mega advisor" to the company. Following a beta launch in May 2010, Uber's services and mobile app officially launched in San Francisco in 2011. Originally, the application only allowed users to hail a black luxury car and the price was 1.5 times that of a taxi.

In 2011, the company changed its name from UberCab to Uber. In July 2012, the company introduced UberX, a service option which allows people to drive for Uber using their own car, subject to a background check and car requirements. By early 2013, the service was operating in 35 cities

The launch of the UberX service caused some dissatisfaction among existing drivers whose earnings decreased as a result of the increased competition at lower rates

Uber announced a carpooling service called UberPool at the start of August 2014, after a beta testing phase in the San Francisco Bay Area.

On September 14, 2016, Uber launched its first self-driving car services to select customers in Pittsburgh. car was equipped with 20 cameras, seven lasers, GPS, lidar and radar equipment that enables the car to create a three-dimensional map utilizing landmarks and other contextual information to keep track of its position.

On December 14, 2016, Uber began using self-driving Volvo XC90 SUVs in its hometown of San Francisco.

In July 2014, Uber partnered with Blade to offer helicopter rides from New York City to The Hamptons for $3,000 each, including during Independence Day. In a service called "UberCHOPPER". In 2016, the company partnered with Airbus for a one-month trial of "UberCopter", a $63 Uber helicopter service, in São Paulo, a city famous for its extreme traffic congestion. Uber, in partnership with Blade, has also provided helicopter service for specific events, including the Cannes Film Festival and Sundance Film Festival with flights from Salt Lake City International Airport to Park City, Utah.

Uber announced on September 25, 2016, that it was looking into urban transportation with flying vehicles

In November 2015, Uber signed a global partnership deal with Dutch satellite navigation company TomTom to provide maps and traffic data for the Uber driver app across 300 cities

In 2015, Uber completed its 1 billionth ride, which was still below the 1.4 billion rides completed by Didi Chuxing at that time. In October 2016, 40 million riders used the service in a single month and that riders spent an average of approximately $50 per month on the service.

At the beginning of 2017, Uber's share of the United States ride hailing market was 84%. The number dropped to 77% in May, according to Second Measure, possibly due to challenges and controversies faced by the company.

In 2016, Uber did not make a profit, having a reported net loss of $2.8 billion.

Uber Workplace Culture:

In early 2017, Uber was described by insiders as having an negative cultured organisation. Uber's organizational culture was described as one in which employees are lauded for bringing incomplete and unreliable solutions to market in order for Uber to appear to be an innovator and winner. In a corporate culture, Uber's culture is very agresive and back stabbing of co-workers, peers undermine each other and their direct superiors to climb the corporate ladder.

Some human resource managers in the software industry see Uber as a potential black mark on the resumes of ex-Uber employees, with one industry manager saying, in reference to “If you did well in that environment upholding those values, I probably don’t want to work with you.” Some Silicon Valley computer programmers labeled Uber as "poisonous" and encouraged any friends who work for the company to quit.

Note: I would like to have your opinion and if you need any more further information, I will be glad to help you.

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