Examine and discuss some entrepreneurial distribution/channel strategies and tac

Question

Examine and discuss some entrepreneurial distribution/channel strategies and tactics that are being used and/or have been used by various companies to obtain and sustain a sustainable competitive advantage (SCA). In addition, what are some specific circumstances faced by companies, both internal and external, that make it more likely that they would utilize entrepreneurial distribution/channel strategies and tactics. Lastly, examine and discuss the likelihood of channel conflict occurring for a newly formed company that is entrepreneurial in nature and engaging in entrepreneurial marketing activities.

Explanation / Answer

In today’s competitive world, companies are constantly striving in order to gain competitive advantage over their competitors. For attaining the objective of gaining and sustaining the sustainable competitive advantage (SCA) organizations are implementing new strategies in different areas of business. One such area is entrepreneurial distribution/channel strategies and tactics.

Some of such entrepreneurial distribution/channel strategies and tactics are discussed in brief as follows:

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