If a company is using past email responses as a segmentation strategy, the best
ID: 379813 • Letter: I
Question
If a company is using past email responses as a segmentation strategy, the best approach for individuals who have not responded to multiple email offers is to
offer them free merchandise if they place an offer
offer free shipping on any order
send an email inquiry requesting an update on their contact information
drop them from the email list
Examples of triggered emails include all of the following, except
email invitation to download a video or connect on social media
email to individuals who abandoned their shopping cart before a purchase
email to individuals who recently viewed merchandise at an online website
email to individuals who have not opened their emails for several months
offer them free merchandise if they place an offer
offer free shipping on any order
send an email inquiry requesting an update on their contact information
drop them from the email list
Explanation / Answer
2. The correct option is: email invitation to download a video or connect on social media
Triggered emails are sent in the following cases:
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