• Who determines ethical standards for advertising? • In what ways has advertisi

ID: 3824781 • Letter: #

Question

• Who determines ethical standards for advertising?

• In what ways has advertising affected American culture?

• What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.

• Discuss some of the critical issues that may arise from the following areas:

o Children and advertising o Advertising in schools

o Health and advertising o Political advertising

• Find one example of a commercial that strikes you as particularly creative and appealing:

o What are the elements that are unusual? o What is the target group of the commercial?

o How does the commercial appeal to consumers? o Why do you believe this commercial to be effective in brand name recognition?

o How are ethical standards met (or pushed to their limits)?

Illustrate your findings with specific examples.

Answer)

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