Case Study: Internet marketing Best practices for Strategic Drivers. There is a
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Question
Case Study:
Internet marketing Best practices for Strategic Drivers.
There is a Non-profit organization that illustrates internet has best practices in term of virtually all the strategic drivers.
It is a brief case history of one internet based Non-profit organization.
Charity: Water
How We Work
We invest the money we raise into organizations with years of experience to build sustainable, community-owned water projects around the world. Our team works closely to ensure that every dollar is accounted for and then provides reports back to our donors. Learn about our approach, the solutions we fund and our partners on the ground.
Our Progress
We're passionate about solving the water crisis in our lifetime, using 100% of all public donations to fund water projects, and proving where every dollar goes with photos and GPS coordinates. Here's the progress we've made since we started working in 2006.
Where We Work
We fund water programs in 24 countries around the globe - in Africa, Asia, Central and South America. Water scarcity, poverty, political stability and strong partner organizations all play a part in where we choose to work. We focus on providing rural communities with their first access to clean water.
For details please refer Internet Marketing-Integrating Online and Offline Strategies-3rd Edition
By: Mary Lou Roberts, Debra Zahay. You may also refer to the below web reference.
https://www.charitywater.org/projects/
Review Questions
What was earlier campaign and how people responded.
Explanation / Answer
Charity water organization started it's first water fund projects in Uganda in the year 2006. It then expanded to other countries in Africa in 2007 where it finds water scarcity. This organisation started fund raising events to expand it's charity across the world.
In the next year it concentrated on Asian countries and also regions in Latin America. By the end of year 2009 it served 1 million people with water. It then spreader around the world and serving more people.
Last year Charity water celebrated it's 10 years Anniversary . On this occasion it raised a campaign to collect the funds in order to provide pure water to the need.
This campaign got tremendous response from the public. As charity water has good reputation all over the world to its contribution to the people in need, public largely participated in the various awareness programmes conducted by them and contributed their part.
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