Case Study: Internet marketing Best practices for Strategic Drivers. There is a

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Case Study: Internet marketing Best practices for Strategic Drivers. There is a Non-profit organization that illustrates internet has best practices in term of virtually all the strategic drivers. It is a brief case history of one internet based Non-profit organization. Charity: Water How We Work We invest the money we raise into organizations with years of experience to build sustainable, community-owned water projects around the world. Our team works closely to ensure that every dollar is accounted for and then provides reports back to our donors. Learn about our approach, the solutions we fund and our partners on the ground. Our Progress We're passionate about solving the water crisis in our lifetime, using 100% of all public donations to fund water projects, and proving where every dollar goes with photos and GPS coordinates. Here's the progress we've made since we started working in 2006. Where We Work We fund water programs in 24 countries around the globe - in Africa, Asia, Central and South America. Water scarcity, poverty, political stability and strong partner organizations all play a part in where we choose to work. We focus on providing rural communities with their first access to clean water. For details please refer Internet Marketing-Integrating Online and Offline Strategies-3rd Edition By: Mary Lou Roberts, Debra Zahay. You may also refer to the below web reference. https://www.charitywater.org/projects/ Review Question How twitter used in the campaign.

Explanation / Answer

Ans:The way in which twitter was used in the campaign is as below::

Aside from maintaining a presence on Twitter., " Charity: Water " holds the distinction of being the first-beneficiary of a massive "" Twitter_fundraiser "" or " Twestival " .-->Organized by one of their supporters., The 2009 "Twestival" mobilized 'Twitter-uses' from '200' cities around the world to host a " live-Charity: Water fundraising " event on the same day.

-->The effort was very ' successful ' which raised over " $250,000 " that the " Twestivals" have now been formalized on 'Twitter' to assist other 'non-profits'.

-->This is an example of "Charity: Water" bringing ' masses of people' togetheer with relatively new 'social_platform' in new & 'innovative-ways'. In this way twitter was used.// Thank you //

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