ITS FROM CHECK-IN CHECK-OUT OPERATION MANAGEMENT 9th edition textbook question H

ID: 387402 • Letter: I

Question

ITS FROM CHECK-IN CHECK-OUT OPERATION MANAGEMENT 9th edition textbook question

However, I don't have any specific information about this question because I have 10th edition but the book doesn't have this question.

I have to write as soon as possible... but I can't find any materials from the 10th edition. So I just have a question right now I hope someone helps me to complete..

____________________ its 9th edition chapter 2 p 47 - 5 problem

A traveler driving along Interstate 36 stops at two different hotels on successive evenings. Explain, and differentiate between, the signs posted by the front desk in terms of the text discussion about ownership, management, franchising, and joint ventures.

Hotel A: This Hampton Inn is owned by Jerome J. Vallen and Sons, Inc., under license from Promus Richfield Hotel Management.

Hotel B: This Hampton Inn is owned by Promus, Jerome J. Vallen, General Manager.

________

Hotel A, which is owned (ownership is what the text identifies as "one party to the deal") by the Vallen family, is managed by Richfield Management Company (another party to the deal), but flies the flag, the logo, and utilizes the reservation system of the franchiser, Promus Hotels (still another party to the deal).

Hotel B is a much simpler structure. Promus Hotels is the owner, using its own identification and logo and managing the property itself, having hired Vallen as the general manager to do that managing job. Vallen is an employee of Promus.

I found few answers from other site but still I couldn't get the question.. I wish someone really can assist..

Explanation / Answer

This question asks about the difference in ownership, management and franchisee of the tow hotels mentioned. The difference is explained as follows:

Hotel A

Hotel B

Owned by Vallen family(Jerome J. Vallen and Sons)

Owned by Promus Hotels

managed by Richfield Management Company

Managed by Promus Hotels while appointing vallen(an employee) as the general manager.

Uses the identification and logo of Promus Hotels( the franchiser).

Uses the identification and logo of Promus Hotels