Assignment: Executive Summary Goal - Demonstrate skill at summarizing essential

Question

Assignment: Executive Summary

Goal - Demonstrate skill at summarizing essential information about a situation, topic, event or report, including relevant, illuminating numbers and key questions that need to be addressed. Set Up Imagine you report to the CEO of a major oil and gas company. The CEO hears about a campaign to equate cigarette makers with oil and gas industry executives in the minds of policymakers and regulators. Given her limited time, s he asks that you prepare an executive summary of the situation using the Op Ed piece (provided below) as reference. Overview of the Assignment This is the written equivalent of an elevator speech: You are summarizing for a busy executive what she needs to know to be up to date. With that in mind, w rite 3 -4 paragraphs that : a) Summarize the arguments in the Op Ed piece for the CEO and b) Explain the relevance of this issue for the company . You must make very word count. You will be graded on how clear and concise your writing is and on how well you summarize information without sacrificing essential content . Your summary should express in as few words possible everything the CEO needs to know to have a good overview of the situation based on the information you are provided.

Assignment Breakdown

Plan your schedule as needed to complete the stages of the assignment on time.

Step 1 Re ad the passage that describes the given business problem you are to summarize. http://www.washingtonpost.com/opinions/the- fossil -fuel - industrys -campaign- to-mislead -the- american- people/2015/05/29/04a2c448- 0574- 11e5- 8bda- c7b4e9a8f7ac_story.html

Step 2 Review the readings on how to write an effective executive summary .

Step 3 Re - revie w the business problem , now assessing the key points to include in the executive summary given what you learned from the readings. Page 2 of 2

Step 4 Write an executive summary of the provided business problem.

Explanation / Answer

Executive Summary

A public opionion has been issued vide The Washington Post by Sheldon Whitehouse, a Democrat, represents Rhode Island in the Senate stating how The fossil-fuel industry’s campaign is to mislead the American people.

The article strikes a direct comparison between the tobacco industry and the fossil fuels industry giants, stating that oil giants arerepeating history of misleading and cheating the people by producing studies that defend the product offering, creating doubts about real science in consumer minds by having an intricate web of PR and relently attacking those against the idea. The articl states that the fossil fuel industry and its allies may be engaged in the same kind of racketeering activity as the tobacco industry.

This article might pose threats to ou business by directly impacting the top line. Consumer awareness and exploring the negatives of fossil fuels guided by the article may bring the negatives involved under a spotlight and consumers may shift from non-renewable to renewable sources of energy. Steps to curb and validate these reports could be taken to resolve this potential threat.

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