NEED ANSWER ASAP Topics: Discover: The Marketing Mix, Market Research, and Targe
ID: 392855 • Letter: N
Question
NEED ANSWER ASAP
Topics:
Discover: The Marketing Mix, Market Research, and Target Marketing
Product Innovation, Branding, Pricing, and Value
Promotions and Marketing Communications
What insights could you gain about the type of work that a marketing person might do in an organization? Identify several different marketing jobs, and pay special attention to the jobs that seem to be different from what you imagined before you investigated it. What do you think are the biggest challenges that marketing professionals face? What skill sets do you think are most important to develop in order to be successful in a career in marketing?
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Explanation / Answer
What insights could you gain about the type of work that a marketing person might do in an organization?
Marketing is just not selling. Marketing involves planning, organizing, directing and controlling all aspects related to the product’s promotion mix. A marketing manager is involved in taking strategic decisions regarding the process, distribution, product, service, etc. Some of the other duties performed by the marketing person are:
Identify several different marketing jobs, and pay special attention to the jobs that seem to be different from what you imagined before you investigated it
The marketing job that seemed to be different from what I actually thought of was the Marketing communications manager. This role involves effective communication in internal and external communications. The aspect that was different was that the role involves managing of events such as conferences and seminars. Personally speaking, I thought that an Events Manager takes care of the conferences and seminars.
What do you think are the biggest challenges that marketing professionals face?
What skill sets do you think are most important to develop in order to be successful in a career in marketing?
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