Chapter 2 Organization Renewal: The Challenge of Change 35 OD Application: Googl

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Chapter 2 Organization Renewal: The Challenge of Change 35 OD Application: Google's Culture is Google, its product is a search engine, and it still The c operates under the same freewheeling managerial style that it started with. The company is managed by its designated grown- 6 4. Democracy on the Web works 5. You don't need to be at your desk to need an answer EO Eric Schmidt. In practice, however, it is run by a trium from the Latin triumviratus, meaning "board of three") You can make money without doing evil. 7. There's always more information out there 8. The need for information crosses all borders 9. You can be serious without a suit. is joined in decision-making responsibilities by company cofounders Larry Page and Sergey Brin. Schmidt is a seasoned manager from Sun Microsystems and Novell 10. Great just isn't good enough. CEO Schmidt was hired in 2001 to provide experienced come With a worldwide marketplace full of competitors, Google in breakthrough innovations. Brin says, "I've seen leadership. He handles the day-to-day stuff. Decisions from Harvard Business School professor David Yoffie says of Google if multiple people are making decisions, decisions don't must mainta discussions between Schmidt, Page, and Brin. companies obsessed with competition, say, with Microsoft, that keep looking in their rearview mirror and crash into a tree head- get on because they're so distracted. If I had one magic bullet, I competitor, I'd spend it to make sure Ultimately one person has to make a decision." ouldn't spend it on a c We're executing as well as we possibly can. I think we're doing a s that the consensus-management structure at Google can be maddening at times but it is effective. Brin serves as president for technology and Page is president for products. pretty good job pression of kids playing in a sandbox belies the seriousness and intensity of the people at Google. At lunchtime, employees chow down on free food and pay little attention to Page as he Google maintains its focus and strategy The outward im- try to run as a group, because partnerships make better de- cisions," says Schmidt. He adds, "I've tried very hard to have this Executives at Google keep a "Top 100" priority list, and passes by on skates. This is the same managers rarely tell engineers what project to work on. Instead, Stilbe around that evening workin en group of engineers that will engineers migrate to projects that interest them. This controlled- puter code. They emit an extreme sense of urge weeks or months, but it is tough on planners. Engineers are also encouraged to spend 20 percent of their time working on therengine, Brin and Page came up with a breakthrough search Google is under siege from no less than Microsoft and Yahool. Both companies were sleeping while Brin and Page were developing new ways to build an efficient, effective search engine. Brin and Page came up with a breakthrough search algorithm and then put together about 10,000 servers to build their own superco n research projects, no matter how esoteric and offbeat. CEO Schmidt says, "it has always been a small team of people who have a new idea, typically not understood by people around them and their executives. [This is) a systematic way of making sure a middle manager does not eliminate that innovation."A Google continues to innovate on a number of fronts. t continues to improve its search abilities and ways to attain rev- vice president says, "We're encouraging creativity and tolerating enue from the searches. But it is also building new lines su online-productivity software and a cell phone chaos." The three executives maintain that Google's freewheel- ing engineering culture is not a liability but an asset., "What we really talk about is how we can attract and develop this creative All this intensity is for a piece of the Internet search busi- ness. As has recently become obvious, "Search is the key to the kingdom." This is a battle for the heart of the Internet, and Google controls about 70 percent of the internet's search ad business. Google has ure Google has a unique culture, and with a lot of work it has 20,000 located around the world. Commitment to innovation at Google depends on everyone being comfortable sharing ideas to maintain its culture, even with a workforce of over things out, and people now look for things previously considered unfindable. "The perfect search engine would understand ex employee a hands-on contributor, actly what you mean and give back exactly what you want." With each everyone realizes they are an important part in Google's future age success. This is evident at the weekly TGIF meetings where any developing one is free to ask Page or Brin questions. "Nobody works the way we do. The Google culture makes sense if you're in it, and Questions no sense if you're not in it," says Schmidt Part of the Google culture is its "ten things," which is its pany's list of ten things it has found to be true 1. Focus on the user and all else will follow 2. It's best to do one thing really, really well 3. Fast is better than slow Google's conditions. A stable environment is characterized by unchanging b e produc competition, a low level of technological innovation, a formalized and central a slow, steady rate of growth. Such an environment remains relatively stable

Explanation / Answer

1. Yes, we can say that Google would be able to maintain its current culture and environment in the favor of their ability to be able to create innovation, due to the fact that their performance has always been consistent and their organizational efficiency and structure provides the employees the ability to be able to think freely in the hopes of being able to use their factor of creativity and allow them to become a better part of the process of organizational commitment, which when considered as an important aspect, allows the people to feel more inclined to perform as being the part of the organization in an attempt to create a better implementation and understanding of the situation.

2. Looking at the information we have about google’s consistency and performance and its ability to maintain its factor of innovation, we can say that it is their commitment, their culture a well's their outlook which allows it the ability to be able to cater to the growing needs of being the biggest technology and innovation business in the world. It is easily the most versatile in the terms of being able to effectively participate in the needs of their customers as well as allowing them the ability to cater to the organizational needs of the market in order to allow Google to remain as being one of the top companies of organizational efficiency and has been performing consistently.

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