What advertising regulation, rule or situation best demonstrates consumer advoca

Question

What advertising regulation, rule or situation best demonstrates consumer advocacy. Explain why you believe this is true and how has its improved advertising guidelines going forward.

In my opinion:

The Federal Trade Commission Act (FTC) protects the right and interest of the consumer based on unfair and deceptive practices regarding the marketing and promotion of a product. I believe this is true because the law is quite constitutional and advanced and has amendments and when required as well. I believe that this regulation works for industry and is effective in maintaining its objective.

Student’s response in my opinion:

I agree, FTC has consumers best interest because it protects the buyers and keeps business going. when I shop and I'm going in the store to buy something I seen in an ad, I go in there to make sure it matches with it and sometimes it doesn't, but overall it matches up.

How do I response to her perspective?

Explanation / Answer

FTC protects consumers against false claims rather than puffery which is an exaggaration. False claims include defective products, key features not working, pathetic customer service, additional costs/charges on the customers etc. rather than just protecting customers against purchasing the products they see in the advertisements.

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