Consider a business entity (i.e. store / organization / etc.) in you daily trave

Question

Consider a business entity (i.e. store / organization / etc.) in you daily travels (out of the house), and discuss how it is leveraging information systems. Using your personal insights and information, write a (minimum) 1-page paper on the following:

Identify the entity.

Locate the mission and vision for this business on the Internet, list it. If not available, propose one that would be fitting for this entity.

Discuss how it is currently leveraging information systems.

Discuss ways it could more effectively leverage information systems. (Think outside the box. Also refer to the Chapter 2 readings for insights.)

Consider how you (i.e. society) being so connected is driving how they structure their business model to better leverage Information systems to reach customers / users.

Explanation / Answer

I have been associated with the Southwest airlines.

The vision statement of Southwest airlines is to become world’s most loved, most flown and most profitable airline.

The mission statement of Southwest Airlines is to deliver the highest quality of customer service indulged with a sense of warmth, individual pride, friendliness and company spirit.

The artifacts of Southwest Airlines’ culture are as follows:

There is a clear relationship between the vision statement and the organization culture and strategy of Southwest Airlines. . For sustenance of niche strategy and vision statement, it must be supported by the culture and value system of the organization. In case of Southwest airlines, the low-cost, no-frills niche strategy and the vision to become the most loved, most flown and most profitable airline is supported by the culture of putting employees first, which in turn prioritizes the needs of the consumers.

The company is efficiently using information system under CRM and MIS. CRM stands for customer relationship management. It aims at enhancing the relationship of a system with its customers. Southwest Airlines is using CRM to maintain its loyal customer base as well as to maintain a good brand image of the company in the market. Customers are the most valued in the culture of Southwest Airlines and hence they leave no stone unturned to make them happy. A dedicated customer care system is setup to assist the customers in flight bookings. MIS has also been integrated to CRM to maintain a dedicated customer database. All booking history is maintained in this database. The booking preferences of the consumer are maintained in every future booking.

To leverage more on CRM and MIS, the company can integrate AI and data analytics in the system. Predictive analysis is used to suggest holiday options to the customer on the basis of his past bookings. AI can be used to make booking option, a memorable experience for the consumer. An interactive UI can be used to facilitate the consumers.

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