Can anyone help me to you summary this case and answer question below. Thank you

Question

Can anyone help me to you summary this case and answer question below. Thank you
1. Analytical Question For many decades, Porsche pursued a specific business level strategy and was very successful and very profitable. More recently, the Porsche brand is repositioning itself to different strategy. Based on your full understanding of the case and the additional article, what was the shift of business level strategy that Volkswagen was pursuing globally?
1.1 Business Level Strategy of this case? and relevant external environmental frameworks?
2. Strategic Thinking Question VW, GM and Toyota are the top-three carmakers in the world today in terms of sales volume (in units). Volkswagen uses its entire portfolio of other brands, including the luxury marques of Porsche, Audi, Bentley, Bugatti, and Lamborghini, and its less expensive models such as the Seat, Skoda, and Scania, to expand into various markets. What type of corporate strategy is VW pursuing and Why? In corresponding to the business level strategy,
2.1 What are the advantages and disadvantages in VW’s corporate strategy?
2.2 What is appropriate corporate strategy framework of this case ? VW, GM and Toyota are the top-three carmakers in the world today in terms of sales volume (in units). Volkswagen uses its entire portfolio of other brands, including the luxury marques of Porsche, Audi, Bentley, Bugatti, and Lamborghini, and its less expensive models such as the Seat, Skoda, and Scania, to expand into various markets. What type of corporate strategy is VW pursuing and Why? In corresponding to the business level strategy,
2.1 What are the advantages and disadvantages in VW’s corporate strategy?
2.2 What is appropriate corporate strategy framework of this case ? MiniCase 11 Is Porsche Killing the Golden Goose? One day a farmer going o the nest of his goose fownd there an egs all yelleow and glering, He took il andfcand thot the egg was pure gold. The jarmer could hardly believe his twck Every morning te same thing occurred and the furmer grew richer day by day. Thinking he could ger all the gold ar once, he killed the goose. Afier he opened it. he United States and China, the two largest markets of Porsche overall. In fact, China has become the largest market for Cayenne, and the model will continue to be the strategic sales focus of Porsche in that coun- try Roughly two-thirds of the 40.000 Porsche vehicles sold annually in China are Cayenne models. This is because wealthy Chinese don't drive themselves, but prefer having a chauffeur The Cayenne has made Porsche more appealing to people who are not sports car drivers but are happy WHEN PORSCHE REVEALED its 911 sports car design in to own the sportiest SUV on the market. While the 1962.1 it caused a worldwide sensation. Ever since model expansion may upset the purists, Porsche did Porsche has been one of the world's finest perfornot stop there. In 2005, Porsche announced its plan mance car manufacturers. The Ponsche 911 is a leg to build the Panamera, a premium-category for-seat endary sports car icon. Although focusing on a niche sports sedan, to further extend its customer base. This market with a small output every year, Porsche was new line was launched on time in 2009 and like Cay- extremely profitable. Even today, it still enjoys the enne, it outsold the 911 for the first few years after its largest profit margins among all major auto manufac launch. Porsche kept the model proliferation momen- turers, thanks to the hefty premium it can commandtum, and in 2012, it revealed the Macan, a compact SUV. It was launched in 2014 and quickly became the second-best-selling Porsche model behind the Cayenne. In the first year, Porsche sold 45.000 Macans. In total, Porsche sold over 110,000 SUVs in 2014 (Cayenne More than 50 years after its birth, the 911 remains and Macan) while only 30,000 Porsche 911 model Brand Proliferation the heart and soul of Porsche. However, it is no lon Its SUV sales now make up cle ger the company's best-selling model. The number. Porsche sales. Given the huge success of the Macan its firs year, Porsche is forecasting to sell 72.000 The essence of a Porsche-a high-performance one spot has been taken by the Cayene, a five-seat in sports utility vehicle (SUV) launched by Porsche in Macans in 2015. 2002. Porsche views the Cayenne as a way to reduce the company's dependence on the traditional sports sports car--scems now to take a back seat. Although models and to provide for future growth in sales and the company has built "experience centers" in China profits. The Cayenne may be the most successful and the United States to cultivate sports car enthusi- model launch of Porsche since the 911: Porsche sold asts, Porsche sold only some 30,000 units of the 911 the 20000th Cayenne only six years after its debut i at the Paris Motor Show. Global sales for the Cay- Fresk T.Rohurmel prepared tis MinCan from p e He enne reached a record 84,000 fully acknowledges the coneribtio of Carric Yang on an calir venion und lames Hoadley for nesearch assistance Is is developed for the purpose of dass ing for almost two-thirds of the company's overallsion It is not intended so be used u any knd of mene units in 2013, account-uly 2013, ant coneributicn sales volume (see Exhibit MCI1.1). The popularity of the Cayenne is seen across regions, especially in the u of data or depiction of efficiens or inefficient management All opisions espressed, and all erros and omissicen, a entircly the author's Revised and Augest 25, 2015.Frank T.Rohrmel

Explanation / Answer

1. Business level strategies are employed by various firms in order to differentiate themselves relative to those of its rival firms. Volkswagen was selling large number of units but the overall profitability margins were low. So, the net income was increasing but not the profit margins. So, we can say that Volkswagen was using Integrated low cost / differentiation strategy due to which the firm was not able to manage its profit margins as it wanted to be the market leader in numbers by selling maximum number of units without adequate focus on its profitability.

2. Corporate level strategies are intended to hit a specific target to achieve the business goals of a firm. In this case Volkswagen was following a Dominant – business diversification strategy as it had launched different brands targeting different markets in the world where its competitors had presence.

2.1 Advantages of VW strategy: -

Disadvantages:-

2.2 Appropriate corporate strategy for this case should be Stability strategy which includes methods making the processes more cost efficient through automation, cutting costs where possible and negotiating better costs on materials or distribution margins. This way VW could have maintained its quality standards and its profitability.

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