Unit VII Web Assignment Using your favorite search engine, locate the websites f
ID: 398340 • Letter: U
Question
Unit VII
Web Assignment Using your favorite search engine, locate the websites for two research firms. Conduct a review of the services offered by these two different research firms. What types of tools do they use, and how effective are those tools? Then, write an essay responding to the following questions/topics, evaluating each research firm’s capability of providing valuable services to its customers.
1. Contrast the services and tools provided by the two research firms.
2. Explain the advantages of utilizing these research firms.
3. Discuss why a company might decide to save the money and utilize its in-house team as opposed to one of these firms.
4. Explain how the tools discussed in the lecture might enable more companies to complete their research internally.
Your APA-formatted submission must be a minimum of three pages
Explanation / Answer
MANAGAMENT
RESEARCH METHODS
The two companies that are researched on includes IKEA company and the Starbucks company.
The first company reviewed is the Starbucks company the company produces and offers different products such as coffee drink this is a fundamental reason why most of the customers of the company spends most of their time in the different outlets shops.
Different additional features and services are provided to the product thus generating excellent customers service. These services in accordance with Donald F. Kuratko&Richard Hodgetts (2009. pg.29) entails international conservatives inorder to develop CAFÉ standards and different social guidelines for Starbucks growers.
The other critical services and products that the company has been associated with company as the main core generations of the main coffee product includes augmented services such as free accessibility to the WIFI in the different outlets shops offering Starbucks coffee products. This has been actually added by the company in the context of ensuring that differentiationfrom other customers is achieved.(Provenmodels.com 2001) this then has attracted most of the young customers whom are dynamic with the technology.
The other augmented services offered by the company is the Starbucks Card which is actually used by different customers in purchasing the coffee without cash. The card is related with the reward accumulation points which has been on the forefront depth of ensuring the ever rising demand in sense of consumption.
This then being the case, it’s evident that the company has utilized market surveys to unveils market requirements, SWOT analysis tool, marketsurvey, interviewing and observations of the global market trends considering health concerns related with the product they actually do offer in the market it has been controversial to health.
The other company focused in this case is the IKEA company which is a Swedish Company dealing with designing of ready to assemble furniture, textiles, cabinets, accessories such as bathroom, serve wares, coffee and tea, desks and chairs, flatware’s, faucets, mirrors, mattresses, cooking wares TV and media furniture’s, storagefurniture’s among other products.
This then being the case, it’s clear that the distinction between the companies is that Starbucks company has been on the verge of dealing with coffee products while on the other hand, IKEA company deals majorly on the furniture as its core competence.
The major advantages associated with Starbucks company in terms of usage of its products and services includes scopes such as:
The generation of the mobile marketing which has been the main verge in the 21st century related with the usage of the information and technology. This then being the case, a more comprehensive relationship between the company and its customers is evident leading to better operations.
The other benefits in the sense of interaction and relating with the company includes comprehensive interactions and values creations in the sense that the company is effectively utilizing its different arguemented services to ensure effectiveness and customers satisfactions at the scope of the technology is fully satisfied.
Integration at the online and offline platforms have been associated with the company in the sense of its customer relations this has been more advantages to most of the customers in the sense that they are able to order their products at the online platform as per their requirement.
At the offline platform it’s also clear that the company has also integrated and comprehensively engaged their customers in the sense that that point card which has generated interest to most of the company’s customers.
Finally, it’s clear that customers gain through the initiative and approach that the company has taken through the brand differentiation strategy this is clear in the sense that innovations and creativity which is the main motivation and customers loyaltiness in the 21st century where the company has achieved this through elegant taste and high quality coffee beans (Kotler&Keller,2009).
This then being the case, it’s evident that the company has vastly used research methods tools such as market surveys in the context of quenching customer’sneeds, questionnaires in relations with the how different customers perceives their products at the global scope, observations especially at the emerging markets which has potential to boost their business operations and qualitative research in the context of unveiling the market desire of the company’s products.
On the other hand, in the sense of the gains achievedthrough utilizing IKEA company the main achievementsassociated with the company includes;
Quality of the products related with the company this is actually achieved considering the company has adapted necessary technology related with its production of its furniture based products.
The advantage of innovation and creativity entails another main scope in relations that the company has been on the forefront dimension of ensuring that all the nurtured customer’s talents are adapted through equitability of the different resources so that the company can be the pioneer of innovation and creativity.
Customers satisfaction in terms of liberty related with purchases is achieved this is in the sense that the company has always ensured its shelves are stocked with variety of products to suit differentcustomer’s liberty in their purchase periods.
Finally, thecustomer’s comprehensive relations with the company is realized in the sense that the company has been on the forefront dimension performing corporate social responsibility in the sense of conserving global warming which has been so beneficial to the entire global world.
Also the company has been associated with different corporate social responsibilities in different regions where its actually facilitates its operations in the sense of improving the status quo of the current society.
The major reasons why the company might decide to save the money and utilize its inhouse team as opposed to IKEA operations where it has been on the forefront dimension of outsourcing a new team from the environment it includes:
Control of the operational time in the organization this is clear in the context that as the organizational operates with the current in-house team the time required in insourcing through developments of the different skills is relatively less time consuming as opposed to outsourcing from the environment.
The other advantage that the organization realizes is actually the control of the different activities and tasks facilitated by the organization in the context of the its operations.
This is actually related with the lead time taken and the associated benefits in the sense of in housed team as related with the outsourcing where the lead time is long leading to losses due to stoppages of the different activities.
Finally, it’s evident that quality of the services offered by the company this is actually related with the brand loyaltiness and the core competence that the company has been associated with this then being the case, it’s evident that the company before its retains back its competitive position in the market its becomes a task in achieving the current operations.
These are the core main reasons why the company has to consider its operational internally as opposed to outsourcing which has impeded growth of various organizations especially those that do not hybrid but purely basing their operations at the outsourcing scopes.
The different tools related with research method plays a critical role and responsibility in the organization this actually helps the organization to complete their research internally.
In terms of observation the company management is able to determine and evaluate different behaviors that might be associated with the organizational operations.
Through observation the management might adopt a strategy to mitigate any negative perception of its operations from the different stakeholders whom are critical in the organizations operations.
Through interviewing and recording of the different view about the operations of the company from different stakeholders this actually helps the company to know and relate the different risks that are potential threats to the company this then helps the company in risk management and unveiling the SWOT at the internal level.
Questionnaires basically at the evaluation in terms of the performance appraisal plays a critical role and responsibility in the sense that the organization is able to determine performance of its employees where its able to develop and improve weaknesses associated with the company operations.
Internal survey also plays a critical role and responsibility in the sense that the management is able to determine its associated operations as that of the competitors whom are rivals in the market. The survey completes organizational operations in terms of evaluations of returns, core competencies of the company against that of the competitors and even market share from the internal angle this then being the case, the company is able to develop strategies to comprehensively adapt at the internal level so as to win the market at the external level.
All the above stipulated method plays acritical role in the overall achievements of the organizational goals which is the main going concern in the market.
REFERENCES
Van Grove, J. (2011). Gamification: How Competition Is Reinventing Business, Marketing & Everyday Life. 2011
Alreck, P. L., & Settle, R. B. (1999). Strategies for building consumer brand preference. Journal of product & brand management, 8(2), 130-144.
Rogers Everett, M. (1995). Diffusion of innovations. New York.
KEA Group 2012, (2012). Yearly Summary 2012.
Economist (2011). The Secret of IKEA’s Success.
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