Chapter 6 Pick a well-known business organization that has received recent press
ID: 408957 • Letter: C
Question
Chapter 6
Pick a well-known business organization that has received recent press coverage and that provides its annual reports at its website. From the information in the articles and annual reports, answer these questions.
What is (are) the main industry(ies) in which the company competes?
What business-level strategy does the company seem to be pursuing in this industry? Why?
What corporate-level strategies is the company pursuing? Why?
Have there been any major changes in its strategy recently? Why?
Use General Motors (annual report at http://www.gm.com/company/investors/stockholder-information.html (Links to an external site.)) orStarbucks Coffee (annual report at http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-irhome (Links to an external site.))
subject: Mgt & Organizational Behavior 371
book: Essentials of Contemporary Management 6th edition
Explanation / Answer
General motors have been chosen for answers of questions-
Q-What is (are) the main industry(ies) in which the company competes?
Answer:
Main industry in which company competes is Automobile- Car/SUV industry.
Q- What business-level strategy does the company seem to be pursuing in this industry? Why?
Answer:
Company is following multi-brand strategy by introducing cars with different nameplates in china. Company is also following strategy of good relationship with joint venture partners. Company desires to lead the industry in product design with its light-weighting and mixed material body structures and in leading edge technology. Company is following these strategies in order to take competitive advantage.
Q- What corporate-level strategies is the company pursuing? Why?
Answer:
Company is following strategy of making strong customer base by winning customers for life by developing a strong product pipeline, leading the industry in quality and safety and delivering its commitments.Company is trying to reduce production cost and increase dealers network. Detail investment strategy is being followed for risk mitigation and maintaining good long term rate of return. Company is following theses strategies in order to fulfill overall company's objective and goal.
Q-Have there been any major changes in its strategy recently? Why?
Answer:
Company is focusing on China more intensely as China appears to be good opportunity for growth in company's sales and profit.
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