E. Products that need to be customized to local requirements In its African oper
ID: 410670 • Letter: E
Question
E. Products that need to be customized to local requirements In its African operations, Somy Corporation performs 10. most functions at its Japanese headquarters but markets with local distributors In the United States, Sony has decentraliand sinest all to an independent firm that it owns. Based on this information, which strategy is Sony parsuing? A· Localization B. Transnational C. International D. Global standardization E. Stuck in the middle , Essays (60%) 1. Please describe the differences between besiness strategy and corporate strategy. (15%) ease analyze the pros and cons regarding the integration of MediaTech and Mstar. In your opinions, if you are the chairman of M star, will you sell the company, and why? (15%) 2· Ple 3. In Huawei's case, please discuss the strategie moves that Huawei has conducted in the indstry of According to the speech of les crphants), what are the pros and cons for les enphants in doing the online business? How do they overcome the cons to further enhance the outcome of the online business? (15%) telecommunication equipment to let the company become a leader in dhe global market. (1s) 4.Explanation / Answer
10. Answer is global standardization
Because global standardization is a marketing strategy which can apply by a company internationally. The company has to work in different cultures and company give high importance to local operations and low pressure for local responsiveness and give high importance to operations in other countries and high pressure for global integration, here sony also applying the same strategy
1. Strategy means clear planning and action of plan.
Corporate strategy means if company plan and take decisions regarding different business units of its, it will called as corporate strategy . Ex plan to improve competitive advantage
If company plan and make decisions regarding to a particular unit in the company is called business strategy , Ex product design,
Pros regarding the integration of mediatek and Mstar
This merger will give boost in the chio design business
It can benefit the local economy
Cons regarding the integration of mediatek and Mstar
In this market, new comers are very common and they will give tight competition and these two companies can't determine the competition level
In this market business is not high, if losses occur both companies should face
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