Review the situations or practices below. Do any of them present an ethical ques

Question

Review the situations or practices below. Do any of them present an ethical question? Why?

1. Giving gifts such as free sales promotion prizes or volume incentive bonuses to a purchaser.

2. Giving preferential treatment to customers who are also good suppliers.

3. Seeking information from purchasers on competitors' quotes for the purpose of submitting another quote.

4. Gaining information about competitors by asking purchasers?

Can you think of other marketing ethics examples that may violate consumer trust? What is your experience—good or bad—with a company and its ethical behavior?

Explanation / Answer

Filling out free sales promotion prices as well as volume incentive bonus are part of the promotional program for an organisation and easily it is considered as good as it increase the overall promotion and identity of the brand into the society. By giving out gifts to the regular customers a company can increase the overall mouth to mouth publicity and can be benefited by the same.

Giving preferential treatment to the customers were also wood suppliers is also an essential ask for any organisation to maintain the relationship between the organisation and the customer. Suppliers are the core strength of any organisation and mostly organisations are based on the suppliers hence relationship with the suppliers as well as a customer maintenance is very important.

Seeking out information from purchasers can create a condition of ethical dilemma. Usually competitors use these techniques to spy on bidding as well as to pretend to be a prospect of a trade show.

Asking the customer about the competitor's quotes is usually used to analyse the situation and to answer the competition accordingly. Sometimes this strategy backfires as it creates an ethical situation of choosing between customer's comfort and analysis of competition.

Good marketing ethics include knowing your customer is very essential to gain a customer's trust and to improve overall service.
Whole food market is one of the finest example of good ethical behaviour towards the customer that once you enter the store of whole foods market Their employees treat you like a family and this definitely increases the overall level of trust to the Employees as well as to the organisation.

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