Watch the video Taking a Position that Works (3:38), and then respond to the que

Question

Watch the video Taking a Position that Works (3:38), and then respond to the questions that follow. Think about products you were enticed to purchase using social media (e.g., Twitter, Facebook, Tumblr, YouTube, etc.).
Tell us your favorite product that you purchased using social media and what positioning statement the company used. Make sure you include the information from the fill-in-the-blank positioning statement. Also, state your opinion on how well social media clearly portrayed the positioning statement. Finally, read and respond to at least one (1) of your classmate’s posts.
Click here to download a copy of the positioning statement fill-in-the-blank.
Click here to view the grading rubric for this discussion. Watch the video Taking a Position that Works (3:38), and then respond to the questions that follow. Think about products you were enticed to purchase using social media (e.g., Twitter, Facebook, Tumblr, YouTube, etc.).
Tell us your favorite product that you purchased using social media and what positioning statement the company used. Make sure you include the information from the fill-in-the-blank positioning statement. Also, state your opinion on how well social media clearly portrayed the positioning statement. Finally, read and respond to at least one (1) of your classmate’s posts.
Click here to download a copy of the positioning statement fill-in-the-blank.
Click here to view the grading rubric for this discussion. Watch the video Taking a Position that Works (3:38), and then respond to the questions that follow. Think about products you were enticed to purchase using social media (e.g., Twitter, Facebook, Tumblr, YouTube, etc.).
Tell us your favorite product that you purchased using social media and what positioning statement the company used. Make sure you include the information from the fill-in-the-blank positioning statement. Also, state your opinion on how well social media clearly portrayed the positioning statement. Finally, read and respond to at least one (1) of your classmate’s posts.
Click here to download a copy of the positioning statement fill-in-the-blank.
Click here to view the grading rubric for this discussion.

Explanation / Answer

Answer the following question using the following statement:

1. The product is apple Iphone 5S,

2. The social media ad was shown on Facebook, with statement that positions the product as a high quality product, the statement says "Why to buy others if you can get an Iphone at $200" Absolutely unbeatable"

Discussion:

The statement positions the product as a high quality products in comparison to other phones. This statement tires to position the Iphone at the top of other. Aprt frim that the statement providing the price that is half of thw original price of the product. This also positions the product as high quality at low cost.

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