Find an example of advertising from one of the eras in the evolution of marketin

Question

Find an example of advertising from one of the eras in the evolution of marketing.

2.  Find an example of advertising that illustrates one of the marketing management orientations While each was the predominant and “cutting edge” method of marketing during their respective eras, they are still used successfully today by some businesses. Include a picture of the ad in your discussion posting. Be specific in pointing out and discussing the elements (art, text, headlines, etc.) in the ad that represent the characteristics of the era.

Orientations in the history of American business... Production era Sales era Marketing Concept era Market Orientation era (Relationship era) 1860 1880 1900 1920 1940 1960 1980 2000

Explanation / Answer

Marketing has constantly evolved since the inception of the latter in different eras or periods of product introduction focused for the consumers with accurate contact points for better profitability and addressing precisely the target audience. I will try to focus on the market orientation era which is more contemporary and is in the present norm within the marketing industry.

Market orientation can also be classified as holistic marketing concept, which can be defined as to address the changing mind sets of the customer in today’s day and age. In holistic marketing each department of the any company work in collaboration to define various aspects of the business and the product to be introduced, broadly they are classified into four components, i.e. internal marketing, integrated marketing, relationship marketing and performance marketing. This theory can be further elaborated as internal marketing where the R&D development and product development team answers the customers need and wants through their product. Likewise, relationship marketing come in to effect which tries to work on the principle of marketing communication to forge better understanding of customer’s needs and illustrates those learnings through better product orientation and offering.

Examples of relationship era marketing are Samsung, Sony, etc. In these companies products are designed and offered keeping the customers in mind while incorporating latest technologies within those products, faster and efficient customer service, offering the products in both online and offline platforms thus providing customers better experience are the cornerstone of relationship marketing. Further elaborating Samsung’s holistic marketing approach is the introduction of their flagship smartphone Samsung Note 8, which was designed for customers with the affinity towards larger screen dimension, better camera experience, S pen etc. Samsung recorded that although there last flagship phone the Note 7 was discontinued due to the problem in the phone’s battery but customers still had the knack for the similar product, based on relationship marketing they tried to develop the product omitting all the downsides of the last phone, hence a better product experience for loyal as well as new customers.

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