Ford Zero emitions Focus $29,120 Competitors: Chevrolet Volt $36,620 Honda Carit

Question

Ford Zero emitions

Focus $29,120

Competitors:

Chevrolet Volt $36,620

Honda Carity $33,400

Using the information you entered in to the competitor table above and other related information, perform the following analyses:

1. What’s the generic strategy of the firm?
Identify the generic strategy of the firm in the electric car segment. Write down the strategy of the firm.

2. Identify the strategic positioning of the firm

3. What are trade-offs?

4. Map Strategic Sweet Spot, Find out if there is one ( venn diagram)

Explanation / Answer

Answer-1) The Ford's generic strategy changes over the time, initially strategy was cost leadership. Generic supports business competitive advantage on the basis of cost reduction and low prices to attract customers,according to the Pauline, mentioned in an article. Ford overall wanted to use electricity and battries to enhance the gasoline driven fleet,but unfortunately Ford was too late to deliver tha electric car as market already shifted earlier in the electric vehicles, according to the article.

Answer-2) Trade-offs is the situation where firm makes a compromise between two things or exchange part of onr thing for another. So, Ford trade with the Mahindra company. Fird has invested more than $2 in India, from past years Ford's market share has decreased by 3% while India is in 5th position globally in car manufacting market and by 2020 India will be in 3rd position. So, Ford traded with Mahindra to work together in production, distribution and technology etc in future for profit.

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