Answer the questions around hiring a Marketing Manager for an organization. A. T

Question

Answer the questions around hiring a Marketing Manager for an organization.

A. Training and Development. What ongoing HR development approaches would you recommend be put in place for this position?

B. Performance Management. What method(s) of performance appraisal would you recommend (e.g., rank comparison)? How often? By whom?

C. Compensation. What type of compensation system (e.g., pay-for-performance) will should be utilized and why? What will be the starting salary? Explain the basis for the salary choice.

D. Benefits. What types of benefits will you offer to potential candidates and why?

Explanation / Answer

For the role of a Marketing Manager:

A. Training and Development must be aimed at improving the core competencies required by an employee holding the post of Marketing Manager.

The core competencies for which training must be given are:

B. Performance Management: Management by Objectives can be used as the performance appraisal method. The Marketing managers can discuss with their manager and pre-set the objectives of performance for the coming quarter. Goals can be changed as per the project handled by the marketing manager. Bonus can be based on the achievement of pre-chosen sales target.

C. Compensation system: As the marketing managers usually deal with sales target, usually a commission sliding scale compensation system can be best for the marketing manager. Fixed pay is given as per the employee’s job level and the variable can be based on the level of media spending and target achievement.

D. Benefits: Joining benefits can be given to the marketing manager in form of joining bonus. Benefits like mobile calling and data plan, laptop as well as flexible working hours can be some of the benefits to be given to the marketing manager. These benefits will facilitate the work style of marketing manager and may prove beneficial for his performance.

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