When Tom shops for the video games for his Wii system, he considers different at

Question

When Tom shops for the video games for his Wii system, he considers different attributes such as price, game content, game publisher, etc. Among all those attributes, price is ____ attribute.

a.Search b.Experience c.Credence d.Utilitarian

The marketing concept and market orientation recognize that:

a.price is the most important variable for customers

b.sales depend predominantly on an aggressive sales force

c.what the customer thinks he or she is buying is what is important

d.a company has to apply scientific management techniques to become highly productive and efficient to survive

e.selling and marketing are essentially the same thing

Scenario 3: BCG model ?We have learned the Boston Consulting Group model (the 'BCG model' or 'Growth Share matrix' in the weekly discussion of Chapter 2. Let's assume the following scenario. ?Acme Company has four strategic business units: (1) lap top computers, (2) color printers, (3) fax machines, and (4) digital cameras. ??Fax Machines of Scenario 3: The market is growing at 2% annually. Acme has a market share of 5%. The market shares of its competitors are: Sharp: 20%, HP: 15%. Other competitors all have market shares around 10%. Using the BCG growth/share matrix approach, how would you categorize the fax machine business units of Acme Company?

a.Star

b.Question Mark

c.Cash Cow

d.Dog

Explanation / Answer

>>When Tom shops for the video games for his Wii system, he considers different attributes such as price, game content, game publisher, etc. Among all those attributes, price is ____ attribute.

a. Search attribute

Price can be readily validated before the purchase is done. This makes price a search attribute

>>The marketing concept and market orientation recognize that:

c.what the customer thinks he or she is buying is what is important

Customer perception is very important in any buying decision

>>

Fax machine business is

d. Dog

  The relative market share is the lowest when compared to all the competitors. The market is also growing at a very slow rate. Therefore, it is a dog.

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