34. a. Gemini Car Inc. buys car components from various manufacturers and assemb
ID: 426017 • Letter: 3
Question
34.
a.
Gemini Car Inc. buys car components from various manufacturers and assembles them into cars, which it sells under its own brand name. From the given information, Gemini Car is most accurately an example of a(n):
pirate operator.
disintermediation factor.
category captain.
original equipment manufacturer.
b.
Blue Water Publication Corp. is planning to sell its books solely through its Web site BlueWaterbooks.com. By doing so, it ceases to require wholesalers and retailers. This is most accurately an example of:
bundling arrangement.
backward compatibility.
disintermediation.
value added reselling.
c.
Super Alarm Inc. makes customized door security systems, which it sells under its own brand name. These security systems require installation, extensive customer education, and regular services. ________ would be the most appropriate selling method for Super Alarm Inc.
Employing a direct sales force
Using a cannibalization strategy
Using a mail-order catalog system
Creating an online ordering system
d.
When Green Water Publication publishes professional books, it donates or sends a number of these new books to university libraries and professors. Which of the following strategies is the firm using to accelerate distribution?
Product modularity
Sponsorship
Consignment arrangement
Bundling relationship
pirate operator.
disintermediation factor.
category captain.
original equipment manufacturer.
b.
Blue Water Publication Corp. is planning to sell its books solely through its Web site BlueWaterbooks.com. By doing so, it ceases to require wholesalers and retailers. This is most accurately an example of:
bundling arrangement.
backward compatibility.
disintermediation.
value added reselling.
c.
Super Alarm Inc. makes customized door security systems, which it sells under its own brand name. These security systems require installation, extensive customer education, and regular services. ________ would be the most appropriate selling method for Super Alarm Inc.
Employing a direct sales force
Using a cannibalization strategy
Using a mail-order catalog system
Creating an online ordering system
d.
When Green Water Publication publishes professional books, it donates or sends a number of these new books to university libraries and professors. Which of the following strategies is the firm using to accelerate distribution?
Product modularity
Sponsorship
Consignment arrangement
Bundling relationship
Explanation / Answer
34.a. Original Equipment manufacturer.
34.b. Disintermediation.
34.c. Employing a direct sales force.
34.d. Sponsorship
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