Based on the results of the conjoint analysis for the Forte Hotel below, which r

Question

Based on the results of the conjoint analysis for the Forte Hotel below, which room design would you pick? Why?

Conjoint Study Design Attributes/Levelsee Room Bus Amenities Leisure Level 1 Level 3 Level 4 Small Suite Large Room Room Office Internet access Speaker phone Room fax Exercise room Exercise room +Pool Extras Shoe shine Tape library Fruit and cheese Rest Delivery No Market Share and Revenue Simulations s for differen the Share of Prefer Scenario/Product profiles Courtyard by Marriott Nittany Lion Inn Market share of Revenue per Unit of Revenue Weighted by Atherton Hilton Optimal Product Profile Optimal Product Market Share Predicted market shares with Optimal Product 1 ...with Optimal Product 2 with Optimal Product 3 l...with Optimal Product 4 21% 18% 18% 18% 17% 21% 17% 17% 17% 17% 18% 7% 15% 5% 15% 5% 17% 18% 18% 18% 18% 1836 18% 1896 102 101 101 101 14% 18 14% 14% 18 Optimal Product Profiles troduce in this market Attributes/ Optimal Product Profiles I Product 1 optimal Product 2 Optimal Product 4 Small Suite Speaker phone Optimal Product 3 Optimal Product 5 Room Small Suite Small Suite Small Suite Small Suite Bus Amenities Room fax Room fax Speaker phone Room fax Leisure Pool Exercise room Shoe shine Shoe shine Newspaper Shoe shine ¡Rest Delivery No No

Explanation / Answer

Answer:

Based on the analysis, i would pick Small Suite (optimal product 3). My decision is based on my requirements and this seems to be full filling the most.

The reason is there is no extra cost to be spend for leiusre and extras.

Thanks.

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