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Give an example each of a functional product and an innovative product . Charact

ID: 429681 • Letter: G

Question

Give an example each of a functional product and an innovative product.

Characterize functional/innovative products by choosing the appropriate adjective from the last column.

Product Characteristic

Functional Product

Innovative Product

Choose From

Lifecycle length

Long/Short

Contribution margin

High/Low

Product variety

Lot/Little

Forecast errors

Large/Small

Stockout rates

High/Low

Forced end-of-season markdowns

Frequent/Rare

Order lead time

Long/Short

It is claimed that a supply chain has two functions: a physical function, and a market mediation function.Explain what these terms mean.

Supply chains are generally of two types: physically efficient supply chains, and market responsive supply chains.What type of supply chain would be suitable for a functional product? Why?

Product Characteristic

Functional Product

Innovative Product

Choose From

Lifecycle length

Long/Short

Contribution margin

High/Low

Product variety

Lot/Little

Forecast errors

Large/Small

Stockout rates

High/Low

Forced end-of-season markdowns

Frequent/Rare

Order lead time

Long/Short

Explanation / Answer

Give an example each of a functional product and an innovative product.

Functional: Hygienic Tissue Paper

Innovative: Iphone 6 plus

Characterize functional/innovative products by choosing the appropriate adjective from the last column.

Product Characteristic

Functional Product

Innovative Product

Choose From

Lifecycle length

Long (more 2 years)

Short (3months/1 year)

Long/Short

Contribution margin

Low

High

High/Low

Product variety

Low

High

Lot/Little

Forecast errors

Small

Large

Large/Small

Stockout rates

Low

High

High/Low

Forced end-of-season markdowns

Rare

Frequent

Frequent/Rare

Order lead time

Long

Short

Long/Short

It is claimed that a supply chain has two functions: a physical function, and a market mediation function. Explain what these terms mean.

Physical function: This is all the chain upstream and downstream, dedicated from the production of raw materials, through processing, packaging, transportation, storage until its sale to the final consumer. All activities are immersed in these processes along the chain.

Market mediation function: Here is this group of creative people, companies, firms and consultants, who dedicate themselves to investigate all those attributes that consumers look for in each product, there is a variety of them, and take the final consumer.

Supply chains are generally of two types: physically efficient supply chains, and market responsive supply chains. What type of supply chain would be suitable for a functional product? Why?

Physically Efficient Supply Chains of course, remember they are retail products, which meet the basic needs of consumers, therefore, although there is much competition, the priority is that the chain work efficiently so that the product reaches the consumer, and competition occurs is in those terms, to reach the customer, not to satisfy sophisticated and complex needs.

Product Characteristic

Functional Product

Innovative Product

Choose From

Lifecycle length

Long (more 2 years)

Short (3months/1 year)

Long/Short

Contribution margin

Low

High

High/Low

Product variety

Low

High

Lot/Little

Forecast errors

Small

Large

Large/Small

Stockout rates

Low

High

High/Low

Forced end-of-season markdowns

Rare

Frequent

Frequent/Rare

Order lead time

Long

Short

Long/Short

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