Can someone help me understand this answer? I need to discuss this but I don\'t

Question

Can someone help me understand this answer?
I need to discuss this but I don't understand the answer too well.

Within 20 years, we will have seen the emergence of enormous global markets for standardized consumer products Do you agree with this statement? Justify your answer Step-by-step solution Step 1 One could either choose to agree or disagree whie the best answer would likely hedge it somewhere in the middle There are aiready enormous global markets for products like Coke and Levis, but it is questonable whether there willever be a globai consumer market for Norwegian luterisk More giobai consumer markets will likely emerge, but tnere will continue to be national distinctions for many products Comment

Explanation / Answer

The given answer states the “neutral” (neither agree nor disagree) response on the given statement “within 20 years we will have seen the emergence of enormous global markets for standardized consumer products”. It has given an example of Coke and Levis which are recognized globally in every country but how to distinguish country specific product or consumer for local based product in a country. Here example given for “Norwegian lutefisk” which is a local delicacy or specialty food and may not have been preferred by many consumers globally.

Now take another outlook, having “Norwegian lutefisk” in Indian market. If we see the consumer in India may like to eat local based food however other international cuisine are equally famous but it all depends on the culture, climate and consumers preferences or personal choices and able to afford the same. Hence, it is worthwhile to say, global consumer market has emerged and continue to emerge based on the consumer preferences and trends but country specific product need may differ. Global standardization is based on the marketing mix, optimal pricing, quality and reliability and at the same time it should be recognized in terms of functioning and design.

For example, Coca-Cola focus on the combination of local marketing mix and standard red and white color (which is known globally) but the flavor of the same differs based on the region distribution. But if we change something in “Norwegian lutefisk”, then how that will be accepted or it may lose its real existence.

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