Please provide Ten to fifteen slides (Intro and topic); A. Introduction; BRIEF h

Question

Please provide  Ten to fifteen slides (Intro and topic);

A.      Introduction; BRIEF history of the company (Amazon)

B.      SWOT analysis breakdown (Chart or bullets)

C.      Identification of area(s) needing to be corrected or improved and individuals or departments involved. (one page)

D.      What is the current organizational structure, chain of command, etc. (at least within your unit)

E.      Urgent/Compelling Need for Change; Briefly describe your intended project.

          F.     Is this an individual, group, or organizational intervention?

          G.   Make sure you identify the type of intervention.

H.      What model would you implement in this intervention

I.       Data gathering instrument? Survey? Secondary data?

J.       Timeline/Anticipated Result/Follow Up

K.      WRAP UP SLIDE

Please use the following information to answer this question. Summarized points will work instead of slides.

INTRODUCTION

First of all, to understand this we have to understand the core definition of INTERVENTION. The term Intervention refers to a set of sequenced, planned actions or events intended to help an organization to increase its effectiveness.

The term Intervention here is used to refer a set of planned actions, structured activities and events intended to increase effectiveness and productivity and to contribute in development of an organization is designed in such a way that it brings about specific and required changes, while ensuring that appropriate steps are taken to achieve those changes. This process begins when an organization recognizes that there is a problem which impacts the goal or health of the organization and a change is desired to improve that issue This process is cyclical and it will continue till the desired developmental result is obtained.

Application of interventions strategy on Amazon

Amazon is company which has a strategy of "customer centric attitude" thus it is very open to invention and ideas which will make the life of its customer better. The constant experimentation and willingness to fail are a few of the key factors of this company that has allowed them to produce innovative products at a constant rate such as:

amazon E-commerce,

Amazon Prime which is a segment of video streaming, music etc.,

Amazon Echo launched in June 2015 better known as Alexa a virtual assistance segment

One of Amazon’s more recent ventures is a grocery store called Amazon Go.

As published in a newspaper many employees of amazon describe the work culture as of exceedingly high demands, constant pressure and employee distress.

With this problem identified with Amazon's corporate culture it can be handled with the implementation of ORGANIZATIONAL INTERVENTION and create a systematic plan of action and activities aiming to help both organizations and employees get closer to and fulfill their potential. The STARTEGY here would be team building and bonding that is Organization Development which deals with the “people” side of business performance including leadership, team building, and operational effectiveness and increase organization effectiveness

1. Survey feedback- This technique involves data collection via questionnaire. The collected information will be used to help managers take decisions. The feedback will inform about quality of work, working condition, salaries, and employees’ satisfaction in relation to all of the above.

2.Team building-This activity is designed to improve the efficiency of the organization’s employees so that they work together in a harmonious environment. Organizational effectiveness can be improved through emphasizing on work group dynamics and promoting an understanding working place where the employees are also treated as organizational priorities and not just as a resource.

3. Group discussions will help team members open up and speak their minds on related issues, by merely guiding the conversation in order to ensure maximum efficiency. Team buildings’ main aim is to increase sensitivity within the team members’ behavior, Interpersonal relation and behavior.

4. Sensitivity Training- This training mainly emphasizes on ceasing to be judgmental and encourage to become motivated and efficient in the work place and be able to express themselves.

5. Reducing Unnecessary Competition- It is not always necessary to create change. Instead of focusing on competition to help motivate employees, a company should focus on building a culture which is more focused on collaboration, communication and team work.

6. Review and assessment through feedbacks and Process consultation which will help team members experience a change of perspective and various problem fixing suggestions

The short-term goal of this change management will be to improve overall employee satisfaction and the long-term effect of this will be improved employee perception and productivity, more retention and reduced cost of people management system.

Explanation / Answer

Amazon is one of the biggest retailers across the globe in online E-Commerce industry. They have operational availability of operating Adword by the structure and maintaining high revenue generation from the same markets of operation. This type of approach is always provided Amazon a competitive advantage in the international as well as a national market. Implementation of state of the art Technologies
Amazon is one of the world's biggest a retailer in online industry. It has enormous operating structure which is spread across the globe. Amazon has successfully developed the best supply chain in the world to provide products to the customer as well as to create a more effective brand identity.

SWOT analysis of amazon is as follows.

Strength

Amazon is the world's leading online retailer hence it has a competitive advantage over the structure of the organisation across different places across the globe.
While developing a strategy which is online focused and use social media as a tool for promotion would be more beneficial for Amazon to create a difference.
Online retailing as well as the offline promotional events would be also beneficial for Amazon as it would provide an offline presence and a solid feedback from the customers.
Buy heavily using Information Technology as a tool to analyse the specific situation and the market, creation of the advertisement strategy would be very beneficial for Amazon to target the customers according to their needs and price points.

Weaknesses

Amazon has been focusing on its online presence which directly demolished the effect in the offline industry. For overcoming this is specific issue Amazon should open more brick and mortar stores which would benefit its image in the offline industry as well. Free shipping is also one of the major problems for Amazon.
For creating an effective brand promotion, shipping which is free should be used as a tool to promote Amazon in terms of providing free shipping to each and every customer of Amazon . Expansion to the brick and mortar services an advertisement regarding the brick and mortar services over the traditional medium suggest television and radio is also necessary to provide inexpensive support to the Oberoi promotional strategy of Amazon.

Opportunities

Amazon has a verified opportunity of advertising itself it over traditional medium such as television radio and newspaper. By advertising truly over these mediums, amazon can easily gain a competitive advantage which would definitely help it to create a better promotional identity for the Amazon.
By developing and strategy which reflects the product range offered by the Amazon would also help the organisation to grow more prominently into the specific market and to design a better promotional strategy.

Threats

Promotional strategies can be demolished by different other competitors which are growing more customer oriented promotion strategy. By statistically developing a promotional strategy which works online, competitors are gaining advantage over different section of the promotions being developed by then. As the world is moving towards more concerned online shopping, effectiveness of the different promotional strategies regarding an online retailer is getting very tough.

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