It is determined that there is intense competition within a given industry. The

Question

It is determined that there is intense competition within a given industry. The marketing executive for a firm competing in the industry is trynig to develop a strategy that will increase market share. Given the strength//intensity of competition, the marketing executive may implement a strategy that
Answer


a. reduces prices.. on the premise that this will increase the number of units sold and, in turn, increase market share


b. reduces prices.. on the premise that customers will shift away from the competition and to the firm charging the lower price


c. increase prices.. on the premise that customers have few alternatives and thus will accept any price being charged


d. both (a) and (b)

Explanation / Answer

b. reduces prices.. on the premise that customers will shift away from the competition and to the firm charging the lower price

Related Questions

Navigate

• Browse (All)
• Browse I
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.