A pharmaceutical company functioning in France for the last 10 years has moderat

Question

A pharmaceutical company functioning in France for the last 10 years has moderate sales in a crowded market with competitors offering drugs with similar efficacy and safety precautions, but with better sales. The greatest challenge is to increase the prescription of their drugs. What would be the MOST effective strategy to improve sales performance in the existing market? A. Modifying marketing communication to increase brand familiarity within key physician segments B. Relocating all the existing drug manufacturing facilities to developing countries to reduce operational costs C. Employing hiring plans that aim at acquiring drug designers from rival companies D. Exiting the market and entering a new unexplored geographical location E. Engaging in new contract talks with suppliers about price breaks

Explanation / Answer

Option A: Modifying marketing communication to increase brand familiarity within key physician segments

As the main challenge is the increase the prescription of drug which is possible only if the more physician prescribe the drug.

Option B,C and E is not correct as the existing problem is not related to the cost and design

Option C is not correct as the question requires increasing the sales in the existing market only

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