How would I answer this? Alerting employees to the removal of a popular product.

Question

How would I answer this?

Alerting employees to the removal of a popular product. XtremityPlus is known for its outlandish extreme-sports products, and the Looney Launch is no exception. Fulfilling the dream of every childhood daredevil, the Looney Launch is an aluminum and fiberglass contraption that quickly unfolds to create the ultimate bicycle jump. The product has been selling as fast as you can make it, even though it comes plastered with warning labels proclaiming that its use is inherently dangerous. As XtremityPlus's CEO, you were nervous about introducing this product, and your fears were just confirmed; you've been notified of the first lawsuit by a parent whose child broke several bones after crash-landing off a Looney Launch.

NEGATIVE - Case 9, Looney Launch coming back to earth: Informing retailers about the demise of a popular product. Now it is time to follow up on the internal employee message about the Looney Launch with a message to the retailers that carry the product.

Write an e-mail message to retailers, explaining that the loony launch is being removed from the market and explaining why you've reached this decision. Apologize for the temporary disruption this will cause to their business but emphasize that it's the right decision from both legal and social perspectives. Thank them for their continuing efforts to sell XtremityPlus products and assure them that your company will continue to offer exciting and innovative products for extreme sports enthusiasts.

Explanation / Answer

Dear All,

As you are all aware that our company has been sued follwing an accident that lead to the child breaking several bones after he crash landed off a loney launch.

Our product came with the warning that this in inherently dangerous though this product was a success. However, in lue of the social benefit and legal advice, the we have decided to discontinue our product "The Looney Launch". This will defenitly have a hit on our company's business as well as the business of our distributors. However we are a responsible brand and we do not want our products to be seen as a dangerous product. There fore we have decided to take this product off the market.

We apologize for the impact it will have on the business and we appreciate for your continued support to out company. We will come up with more innovative and safe ideas and products for extreme sports enthusiasts.

We again thank you for your understanding and support.

Your sincerly

CEO

Name

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