Consumer Report The Consumer Report will help the Research & Development Departm

Question

Consumer Report

The Consumer Report will help the Research & Development Department understand the need to design quality products and the Marketing Department the importance of adequate pricing, sales budget and promotion budget decisions.

You will need:

The Buying Criteria from the Segment Analysis pages and the Production Analysis in the Round 0 Foundation FastTrack.

* Price and Reliability are shown as ranges above. A score of A represents the ideal third of the range. A score of B represents the middle third of the range. A score of C represents the least acceptable third of the range. This example above is for the Low Tech segment. Please do a similar analysis for the other segment.

Enter your ratings in the categories in the form below. Fill in the colored fields correctly and the chart wizard will fill in the remaining fields automatically.

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To score an A To score a B To score a C Price* $15.00- $21.66 $21.67 - $28.33 $28.34 - $35.00 Reliability* 18,002 - 20,000 16,001 - 18,001 14,000 - 16,000 Age 0.5 year away from ideal 0.6 to 1 year away from ideal 1+ years away from ideal Positioning 0.5 away from ideal 0.6 - 1.5 away from ideal 1.5+ away from ideal Awareness 81% - 100% 50% - 80% 0% - 49% Accessibility 81% - 100% 50% - 80% 0% - 49% Overall (The top two buying criteria is listed in the Foundation FastTrack Segment Analysis reports) The top two buying criteria for the segment were rated A and The awareness and accessibility were rated at least a B. The top two buying criteria for the segment were rated B and The awareness and accessibility were rated at least a B. If you are not able to meet the criteria to score an A or B, then your score will be a C.

Explanation / Answer

low tech-

price- $15 to $28

raliability- 18,000

age- around 1 year

positioning- 0.8 position away from the deal

awareness- around 70%

accessibility- around 69%

overall- 60%

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