At the height of the Atkins craze, about 14 percent of all new food products cla

Question

At the height of the Atkins craze, about 14 percent of all new food products claimed to be low-carb. But a cool down of low-carb mania has led to a dramatic reduction in products based on nutritional systems like the Atkins and South Beach diets. The allure of carb-conscious dieting is that it enables weight-watchers to lose pounds, not portions-a concession to our super-sized culture of consumption. What changes in the external environment contributed to the meteoric rise and fall of low-carb marketing?

Explanation / Answer

Changes in external environment that contributed towards the Rise and fall of low carb marketing:

Reason for raise in low carb marketing:

·        Low carb marketing initially got craze due to fast and effective weight loss and due to its initial low carbohydrate diet, effective and considerable weight loss in short run.

·         Faster weight loss has given the garb diet a meteoric rise and popularity for the low carb diet and

·         The diet is suggested without compromising on food and restrictions are not placed while eating, so, that has gained the customer attention

Reason for fall in low carb marketing:

·         Low carb diet is not considering other nutritional considerations.

·         There is a risk of increase in cardiac diseases.

·         It is not effective in long run.

·         Low carb marketing is suggesting below the standard level of carbohydrates.

·         It is not considering about the protein diet.

·         Promoting meat and cheesy food

The above are reasons for fall of marketing of low carbohydrate marketing

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