1. Parenting Expo: Parenting Expo Indianapolis is a 2 day public event April 23-
ID: 448118 • Letter: 1
Question
1. Parenting Expo: Parenting Expo Indianapolis is a 2 day public event April 23-24 at the Indiana Convention Center. This event includes classes on parenting issues, fun family events, and a tradeshow with exhibits featuring products like baby care, education and child care, food and nutrition, health and medical, toys, games and activities, sports and fitness, clothing and accessories, children’s furniture and décor, safety products and services and more. This annual event attracts 10,000 attendees. Explain who the target market is using demographics and psychographics Identify the 4 types of direct marketing or online/inbound marketing channels that would be the best to use in promoting the event to its target market.
Explanation / Answer
A demographics target market is the market which would focus on a specific gender, age group, income level, or education level. Such as Parents, Products for different class parents on the basis of Income class, Couple who are planning their family etc
A Psychographics target market is the market would be a market that has similar attitudes, values, or lifestyle.
Such as Kindergarden schools, parents who want to have a ocused theme products for their child etc.
The four type of Direct marketing or online/inbound marketing channels to best promote the events are :
1. Pamphlets Distribution : The pamphlets detailing the expo should be distributed at various child institute.
2. Creating a web page : Today internet is the best way to approach a large number of people. We can create a web page detailing the expo or create a page on social networking sites.
3. Data collection : We can collect the data about parents from various institution so that we can contact them via emails, messaging, phone calls, etc.
4. Hoarding : That is display boxes at variou key places like traffic lights, malls, community centres, highays, etc.
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