Module: Integrated Communication Marketing Question came from our instructor and

Question

Module: Integrated Communication Marketing Question came from our instructor and we need to reply A? you piepnre to outline your vanous contnbutions on the chat for this week, may you reflect on practical examples of incidents that we have witnessed in recent years where companies' reputations have been negatively affected by various incidents even though these companies liad solid maiketing campaigns One brand that comes to mind is the Volkswagen crisis caused by its dishonesty sunounding its emissions standards declaration This is a classic example of an established brand which had used effective maiketing campaigns to build credibility and now.ji faced with tins huge challenge to re-build trust with consumers Going forward would use of mixed methods be able to solve the damage done to the brand'7 What lessons can we diaw from this scenario?. 1 have included a link to an article on the timeline of events for those of you

Explanation / Answer

This is a true case of Reputation Management and according to me, the damage made due to false information communicated by Volswagen can only be rectified by ONLINE REPUTATION MANAGEMENT-Digital Marketing Technique. Volswagen can present cases of its past credibility and achievemnts on social media. It can have one to one conversation with the consumers or legal agencies who have brought in the matter as a case of false advertisement. Pending this kind of issue can be fatal for any company and shuld be taken seriously. Lesson drawn from this are 1. Credibility managemnet is very important these days when social media can break or make a brand. 2. online reputation mangement is growing and evolving in IMC 3. False or mis leading information is fatal even for a SUPER BRAND like Volswagen.

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