Step 1: Imagine yourself in the role of the Director of Sales and Marketing. Ima

Question

Step 1: Imagine yourself in the role of the Director of Sales and Marketing. Imagine what your concerns would be as Sales and Marketing Director and how you would want to interact with your team, particularly given some of the tense situations described in the case study. Think about ways and ideas that you might have to help ease some of the tensions. You want your entire team to perform well, not one group at the cost of another.

Step 2: In playing the role of Sales and Marketing Director, be sure to address issues such as motivation for each channel as well as tension management. You know that some tension is good as sales people are generally competitive, but too much tension is destructive. What are some of your ideas for achieving a healthy level of tension? What messages do you want to send to each channel? Be as specific as you can. For example, consider how your choice of words and the message might change depending on the channel that you are addressing. Try to anticipate the reaction from each channel as you create your post. How will they react to your message and the situation? Will they think you are favoring other channels over them? How can this be mitigated?

Explanation / Answer

Step 1: Imagine yourself in the role of the Director of Sales and Marketing. Imagine what your concerns would be as Sales and Marketing Director and how you would want to interact with your team, particularly given some of the tense situations described in the case study. Think about ways and ideas that you might have to help ease some of the tensions. You want your entire team to perform well, not one group at the cost of another

Sales is a very vibrant and in short most dynamic in nature. The ultimate business objective of any company is to drive maximum revenue through the sales. As a Director of sales & Marketing the various kind of pressure from client side, management side and other stakeholder side. Marketing is the best aid for driving sales , so making best use of it and at the optimum cost is a challenge for a director.

Tensions and other pressure can be eased out by proper planning and execution.

Understanding and best usage of 4P’s or marketing ( Product, Price, Place & Promotion) on the right time can give a better result and focus oriented platform to work on. Team management is very crucial as optimal motivation for employees, employee engagement and satisfaction, delegation of work to the right person, tracking their performance and proper guidance etc has to be incorporated by the Director. Employee is an asset to organisation. Thus as the case study says improper employee management can really leads to adverse sales dip for a company. Employees must be having the pride of the work they are doing and have the feel of ownership of their task.

Step 2: Tension and pressure handling is a tactical approach and has to be exercised regularly in professional life. To build up a better balance between professional personal lives everyone has to find a trade-off between tensions and relief methods.

Tension in a constructive manner is good as it helps to attain competitive spirit and eagerness to fulfil the task. It gives the momentum to work more and attain the target, but tension if it drives into the form of destructive manner can really impact in adverse level. Such tensions have to be differentiated and needs to find a permanent solution for the same. Some politics inside the team, un necessary target pressures, client related concerns actually hampers the work momentum. In such cases be proactive and more practical in solution thinking. Don’t indulge or don’t take too much pressure inside mind. Let some pressure passed through as such and needs to classify between value added things and non value added things in life. Some talks with clients may cause them to mislead and as they interpret certain things in different manner. To avoid such situation usage of right words in the communication channels like ( Telephone, f2f or mail). Be more polite and be a good listener at times and first let the client to speak out their concerns. Then try to play the role of a diplomatic convincing manager who can generate a win-win situation.In that sense it can mitigate a lot.

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