Go to the Maple Leaf Foods Company Website (http://www.mapleleaffoods.com/). Rea

Question

Go to the Maple Leaf Foods Company Website (http://www.mapleleaffoods.com/).  Read the latest annual report for Maple Leaf Foods found under the “Investors” tab and then by choosing “Investor Materials”.

Focus on the President’s Message to Shareholders and the Management’s Discussion and Analysis sections of the report. Additionally, briefly review the company Facebook page and YouTube channel and/or other sources to gather information.

Answer following question and sub parts related to same question, actually break-up hints to answer this question:-

Q: - What are their Sustainable Competitive Advantages (SCAs)?

- The way they compete?

- What is basis of competition?

- What they offer?

- Where they compete?

Please mention your list of references used.

Explanation / Answer

Following are the answers for the above questions.

Answer 1

The key Sustainable Competitive Advantages of Maple Leaf Foods Company are as follows

1. A Maple Leaf Foods Company have established a strong manufacturing competitiveness and capablity which provides the product in good quality and at affordable price.

2. Maple Leaf Foods Company are established in most of the country and have a strong brand precense across the region.

3. They have a strong leadership quality to dominate Food service market. They manufacture their product at highest quality by maintaing Food Safety.

Answer 2

Their major competitors are Yson Foods, Cargill and Mondelez. Maple Leaf have good brand status, offering high quality products, focused on health concious and different line of products.

Answer 3

The competition is based on providing highest quality product at best price without affecting service. They have strong brand status and manufacturing capabilities which makes them competetive in food industry.

Answe 4

Maple Leaf Foods Company offers three strategic business units such as Agribusiness Group, Meat Products Groups and Bakery Products Group.

1. Agribusiness Operations - It includes hog productions operations that supports Maple Leaf Foods fresh and further processed facilities.

2. Meat Products - It includes variety of household brands by producing high variety of meats and meals, pork, poultry, etc.

3. Bakery Product Group - Maple leaf has sold bakery product group in $1.8 billion. This money is furthur invest in other two category.

Answer 4

They compete in regional teritories, state borders, across different country in the world.

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