Go to the Maple Leaf Foods Company Website (http://www.mapleleaffoods.com/). Rea

Question

Go to the Maple Leaf Foods Company Website (http://www.mapleleaffoods.com/).  Read the latest annual report for Maple Leaf Foods found under the “Investors” tab and then by choosing “Investor Materials”.

Focus on the President’s Message to Shareholders and the Management’s Discussion and Analysis sections of the report. Additionally, briefly review the company Facebook page and YouTube channel and/or other sources to gather information on its marketing strategy

Answer following question and sub parts related to same question, actually break-up hints to answer this question, please put your answers under categorize sub points and not in just one paragraph:-

Q: -Do Maple Leaf Foods - Porters Competitive Analysis as per below points.

- What is threat of substitute products to them?

- What is Bargaining power of customers?

- What is Bargaining power of suppliers?

- What is threat of Potential Entrants to them?

Also please remember to mention your list of references used.

Explanation / Answer

According to the report said that the sales revenue of the first quarter 2016 has been increased from last year due to meat product sales increased at the same time, sales was decreased due to price hike increased revenue.

1) Threat of substitute products is arise out from their price competition; bottles, beverage cans, plastic containers etc, so these are substitute for the aluminium cans which price is high than all.

2) Bargaining power of customers, this company supports the customer feed back within mean time they have implement customer ideas low price in some food items and high price in some food item, this company providing protein with hygenic food for their customers in the morning, evening, afternoon.   They are taking maximum delay upto 20 minutes per order. This quarter stated meat volume of sales had decreased due to price hike in meat.

3) Bargaining power of suppliers has been controlled by the Maple Leaf Foods because they have started using only certified suppliers from last year itself, this made their suppliers get panic and made the quality of meats to produce as a result meat price has increased. Maple Leaf Foods focus on the quality and best service provide to its customers.

4)Threat of Potential Entrants to them, is labor pay hike, Increasing raw materials cost it reflected in sales price it gets hiked.

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