Business Communication BBM320 week 2 For each communication task listed, write b
ID: 467997 • Letter: B
Question
Business Communication BBM320 week 2
For each communication task listed, write brief answers to the following questions: Who is the audience? What is the audience’s general attitude toward the subject? What does the audience need to know? What is the appropriate medium of choice?
A final-notice collection letter from an appliance manufacturer to an appliance dealer that is 3 months behind on payments, sent 10 days before initiating legal collection procedures
An advertisement for digital cameras
A proposal to top management, suggesting that the four sales regions in the United States be combined into just two regions
Fliers to be attached to doorknobs in the neighborhood, announcing reduced rates for chimney cleaning or repairs
A cover letter sent along with your résumé to a potential employer
A website that describes the services offered by a consulting firm that helps accounting managers comply with government regulations
A tweet announcing free shipping on online orders for the next 30 days
Explanation / Answer
1) A final notice collection letter from an appliance manufacturer to an appliance dealer that is 3 months behind the payments, sent 10 days before initiating legal collection procedures
Target Audience : Appliance dealer
Audience's general attitude towards subject : Worried, tries to reconcile equations with the appliance manufacturer. Because, firstly he will not get goods from the manufacturer hence forth and secondly, if the legal proceedings start, then the dealer will be at a great loss.
Audience need to know - That if they don't pay immediately, they need to face dire consequences
Appropriate medium of choice - A legal letter
2) An advertisement for digital cameras
Target audience : All those interested in photography
Audience general attitude towards subject : What are the discounts offered?
Audience need to know : Are there any discounts or offers offered in the store?
Appropriate medium of choice - Pamphlets or fliers, social networking sites
3) A proposal to top management, suggesting that the four sales regions in the United States be combined into just two regions.
Target Audience : Top executives in the organization who are decision makers.
Audience attitude : On what basis should it be combined to two?
Audience need to know : The reasons for making 4 sales regions to two regions
Appropriate medium of choice : A written letter or an email
4) Fliers to be attached to door knobs in the neighborhood, announcing reduced rates for chimney cleaning or repairs
Target audience : All the families in the neighborhood
Audience attitude : They might find the announcement useful
Audience need to know : The reduced rates of the chimney cleaning or repairs
Appropriate medium of choice : Fliers, community messages in the neighborhood,
5) A cover letter sent along with your resume to a potential employer
Target audience : Employer
Audience attitude : Why should i see the resume?
Audience need to know : The person who have sent the resume could be the potential candidate for the post
Appropriate medium of choice : Letter or email
6) A website that describes the services offered by a consulting firm that helps accounting managers comply with government regulations.
Target audience : Organizations
Audience attitude : Helpful to their business
Audience need to know : The fee for the services
Appropriate medium of choice : Newspaper, online social sites
7) A tweet announcing free shipping on online orders for the next 30 days
Target audience : All those who are interested in buying online
Audience attitude : What is the minimum order amount to be qualified for free shipping
Audience need to know : Free shipping is only for 30 days
Appropriate medium of choice : Online social networking
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