Question 86 1 points Save \"Loyalty banking\" programs are an example of industr
ID: 471113 • Letter: Q
Question
Question 86
1 points
"Loyalty banking" programs are an example of
industrial marketing.
relationship marketing.
personal selling.
economic marketing.
political marketing.
Question 87
1 points
An individual's motivations, perceptions, ability to learn, and attitudes are referred to as
personal influences.
social influences.
cultural influences.
psychological influences.
all of the above.
Question 88
1 points
In the marketing mix, __________ refers to distribution.
product
promotion
price
place
cost
Question 89
1 points
Accessing a Web site in search of magazine articles about a product before its purchase is an example of what part of the consumer-buying model?
post-purchase evaluation
evaluation of alternatives
information seeking
purchasing the product
need recognition
Question 90
1 points
The most highly visible component of the marketing mix is
promotion.
price.
place.
product.
revenues.
Question 86
1 points
"Loyalty banking" programs are an example of
industrial marketing.
relationship marketing.
personal selling.
economic marketing.
political marketing.
Explanation / Answer
"Loyalty banking" programs are an example of
Description: Question 86 answers
relationship marketing.
Description: Question 87 text Question 87
An individual's motivations, perceptions, ability to learn, and attitudes are referred to as
Description: Question 87 answers
all of the above.
Description: Question 88 text Question 88
In the marketing mix, _____place_____ refers to distribution.
Description: Question 88 answers
place
Description: Question 89 text Question 89
Accessing a Web site in search of magazine articles about a product before its purchase is an example of what part of the consumer-buying model?
information seeking
Description: Question 90 text Question 90
The most highly visible component of the marketing mix is
Description: Question 90 answers
promotion.
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