Consider two sandwich shops owned by the same firm. Both shops offer the exact s

Question

Consider two sandwich shops owned by the same firm. Both shops offer the exact same menu, so the sandwich quality taste and physical characteristics are identical. One shop is located in an upscale downtown area. The other shop is located in a strip mall in the suburbs. The interior of the downtown shop includes leather booths, oak tables, and plasma televisions The interior of the suburban shop is more modest, with plastic tables and folding chairs. Sandwich prices are considerably higher at the downtown shop. Product differentiation between the two sandwich shops is based on which of the following? Check all that apply. Physical aspects of the product Intangible aspects of the product O Location from which the product is sold Perceptions of the product

Explanation / Answer

Ans:

Explanation:

Since product quality is same in both the shops, the product differentiation is on the basis of location and style of the shop.

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